Daniel Gray has been involved in the Conservative movement since he was 16 years old. By 2019, he helped his mom, Tracy Gray, win a contested Federal Conservative nomination. He then ran Voter ID and GOTV electing her as the Kelowna-Lake Country MP.Daniel was the regional organizer for Erin O’Toole in Northern and Interior BC during his leadership race, delivering a win in all ridings. Daniel also served as Campaign Manager for BC MLA Norm Letnick, Assistant Deputy Speaker & former Minister of Agriculture.In 2022, Daniel founded Gray Matter Digital Inc., a national political strategy and consulting firm, & business optimization and development agency. His father, Larry Gray, who has been involved in the Conservative movement for over 30 years, and the business building world brought in his experience and relationship capital as a partner.Most recently, Gray Matter was awarded the contract to manage & execute Voter ID on Danielle Smith’s by-election in Alberta. Daniel Also worked in targeted Alberta ridings electing UCP candidates in nominations & in the may election, facilitated training events, and conducting surveys/voter identification polls across Alberta.Daniel has now worked on 16 Conservative nominations at the provincial and federal levels, and 26 election campaigns at all levels of government in BC, Alberta, Manitoba & Ontario.