Coordinating and supporting University Admissions practices and processes, providing specialist information and advice to applicants and academic and Student Education Service colleagues and responding to enquiries. Processing applications and results, liaising with Admissions Tutors and other relevant colleagues as required, and making decisions to clearly defined entry requirements, including maintaining appropriate systems for the processing of applications, issuing offers and recording the decisions on the Student Information System/Customer Relationship Management system. Monitoring and reporting on applicant data, including offer and conversion rates, retention rates and monitoring performance against entry qualifications, using this data to make recommendations to help ensure Schools/Faculty targets are met. Planning, coordinating and providing logistical support and representation for recruitment activities such as post applicant days and pre applicant open days, coordinating the distribution of information to applicants and potential applicants as part of marketing activities. Ensuring the delivery of service excellence across the Admissions team, working with stakeholders to develop and maintain service standards. Contributing to the continuous improvement of processes across the Admissions function, ensuring that they are effectively and consistently applied. Providing day to day operational support/supervision, guidance and training to members of the Admission team as required.