Daniel Hennessey Email & Phone Number

An initiative-taking and results orientated manager within business development, marketing and events. I am a hardworking individual with excellent communication, analytical and project management skills, and have developed some fantastic client and supplier relationships over the past 10 years.I have a proven history of providing highly successful campaigns for a wide range of clients including brands such as The Economist, Molson Coors, HelloFresh, Sky, Jack Daniels, Beats by Dre and Nike. Managed the award-winning Economist campaign at Sense generating over 100,000 subscriptions and changing perceptions of the brand, bringing core content to life. Evolved strategy and creative over time and developed a range of activations to ensure offerings appeal to the changing interests and habits of consumers in order to stay ahead of competitors. Planned and implemented several events and campaigns for Molson Coors including representing the overall brand at trade events such as UKH and Publican Awards to national brand specific campaigns for Carling and Rekorderlig focussing on sampling in centres, festivals and both the on and off trade.Data analysis has been a pivotal part of my role, particularly with The Economist. I have had to create a number of plans to meet client objectives and KPI’s and have always used data to identify trends to help evolve the activity. Regularly update spreadsheets and analyse performance across multiple touch points to be able to take recommendations to key stakeholders.Worked with several different agencies on integrated campaigns to provide an excellent understanding of different marketing channels. Marketing graduate and recently completed a course with the Digital Marketing Institute to become a Certified Digital Marketing Professional