Daniel Hernandez Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Recruited and trained 7 sales representatives to execute a strategic sales strategy for the state of Georgia. Increased brand penetration by 2% in the Atlanta market and 23% for Red Bull. Obtained 15% sales growth within 4 months.

Greater Atlanta Area

Established and oversaw key accounts in the Hispanic markets of GA, SC, and NC which represented 30% of the region’s overall portfolio. Drove new customer accounts, led the region in win-backs, and ultimately achieved 35% goal in 2019. Recovered 10 lost accounts and signed 20 new customers leading to 12% revenue growth.

Kennesaw, Georgia, United States

Achieved 95% market penetration after restructuring territory’s sales process; focused on logistics to improve service, created tracking mechanisms improve performance of revenue driving teams, established strategic partnerships, and implemented mechanisms to measure brand health and channel customer volumes. Increased market penetration from 75% to 95% over 4 years. Recognized for being most improved sales district from 2015-2016 after increasing new sales 11% year over year. Drove sales growth by recruiting, managing, and training 14 independent operators to execute strategic sales techniques.

Marietta Ga

Built and oversaw a business expansion strategy resulting in 5 net new branch openings over 3 years. Hired and developed 20+ employees and created a diverse and inclusive sales culture driving teams to achieve monthly revenue goals. Created a new employee onboarding program streamlining training and development provided structure and guidelines for the promotion path. Signed exclusive contracts with 3 dealerships and 2 hotels resulting in 30% sustained growth both locally and regionally.

Miami, Florida, United States

In partnership with Branch Manager, exceeded annual branch sales goals by $500k, achieved $2 million in annual sales in Miami area for 2002, and managed a team of 5-15 employees, inventory, and cash flow of $180k monthly. Achieved 100 percent Mystery Shopper (quality control) for nine months in 2000 and 2001and ensured safe environment for employees and customers as Safety Manager.

Handled ticketing and check-in, as well as load planning and fueling. Acted as Ground Security Coordinator to ensure safety operations for employees and passengers.

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Business Administration - Hospitality Management

Activities and Societies: Student Advisor