Daniel Hernández Email & Phone Number

I am currently at Traxion, where I am one of the leaders driving part of its digital transformation. As a leading logistics and mobility group with a strong operational focus and multiple assets, Traxion leverages its vast experience gained over decades to drive technological innovation and expand its impact. I am focused on developing technology models and asset-light approaches that expand our market and strengthen our position in the digital era.Key points from my current… Show more I am currently at Traxion, where I am one of the leaders driving part of its digital transformation. As a leading logistics and mobility group with a strong operational focus and multiple assets, Traxion leverages its vast experience gained over decades to drive technological innovation and expand its impact. I am focused on developing technology models and asset-light approaches that expand our market and strengthen our position in the digital era.Key points from my current experience:-Incorporate as the first Product Manager in the people mobility division of the company, forming the product area and contributing to build the technology team.-Lead the development of a mobility system composed of 6 key products.-Participating in the functional and technical definition of new products, aligning each initiative with the strategic objectives.-Implementing technologies and architectures based on reusable microservices, applicable to multiple products.-Lead the initiative and development of building a school transportation management system based on reusable microservices and support directly placing it in the market.-Coordinated the development of a B2B travel audit system, which we are commercializing internationally.-Leading design and technology teams in the development of new B2B and B2B2C products, ensuring their success in the market.-Coordinated the migration of third-party developments to an in-house environment, optimizing their integration and operation.-Implementing processes and methodologies that educate the organization and foster collaboration between operational and commercial teams.-Coordinating product discoveries based on key internal and customer operational issues. Show less

Ciudad De México, México

México

When I tried to rent my first apartment, I realized how outdated and frustrating the rental process was. Upon further research, I discovered that this is a common problem for many people: a complicated, time-consuming process full of obstacles that prevent a smooth experience. I decided that this needed to change, and ROC (Rent in One Click) was born.As I went through the discovery process, I identified that the best way to address this challenge was to create an E2E solution for… Show more When I tried to rent my first apartment, I realized how outdated and frustrating the rental process was. Upon further research, I discovered that this is a common problem for many people: a complicated, time-consuming process full of obstacles that prevent a smooth experience. I decided that this needed to change, and ROC (Rent in One Click) was born.As I went through the discovery process, I identified that the best way to address this challenge was to create an E2E solution for renting medium to long term rooms in quality properties under a roomie scheme. We designed the product with a focus on simplicity and efficiency, and are currently in the process of building the first version, which will be available soon. Show less

Ciudad De México, México

I joined Stori as a Product Analyst in the core lane of the startup, focusing on PPAS (payments, purchasing, accounts, statements). Here, I had the opportunity to learn from a high-level product team managing a product used by over a million users. Active listening to these users was critical to building future versions of the product and ensuring its success.Key points of this experience:-Learning Product Techniques: I gained advanced knowledge directly from a high-performing… Show more I joined Stori as a Product Analyst in the core lane of the startup, focusing on PPAS (payments, purchasing, accounts, statements). Here, I had the opportunity to learn from a high-level product team managing a product used by over a million users. Active listening to these users was critical to building future versions of the product and ensuring its success.Key points of this experience:-Learning Product Techniques: I gained advanced knowledge directly from a high-performing team, which allowed me to hone my product management skills.-Active Listening and Transformation: I developed the ability to listen to users and turn that knowledge into valuable product proposals, aligned with their real needs.-Development of New Functionalities: I participated in the creation of a function to defer payments of purchases with interest, adding value and flexibility to the product.-Operational Problem Solving: I discovered and executed an action plan to solve a costly operational challenge, identified after a discovery process in field tests.This experience taught me how to operate within a hyper-growth, capital-intensive startup and adapt to a dynamic environment where the product is rapidly transforming to meet the needs of over a million users. I experienced firsthand the company's transition to unicorn status, learning to manage the challenges and opportunities it brings. Show less

México

During the pandemic, observing that many people in the restaurant industry had lost their jobs, I decided to found Wippi, a marketplace designed to transform home cooking into a source of income. Wippi allowed users to register as chefs and sell dishes prepared at home, providing a specialized platform for the distribution of their creations.Key points of this experience:-Opportunity Identification: I detected the lack of a platform that connected people cooking from home with a… Show more During the pandemic, observing that many people in the restaurant industry had lost their jobs, I decided to found Wippi, a marketplace designed to transform home cooking into a source of income. Wippi allowed users to register as chefs and sell dishes prepared at home, providing a specialized platform for the distribution of their creations.Key points of this experience:-Opportunity Identification: I detected the lack of a platform that connected people cooking from home with a market willing to buy their dishes.-Product Ideation: I developed and prototyped a B2B2C/E2E solution in the form of an app that facilitated the registration of chefs and the sale of their dishes, as well as the purchase of meals by users.-Initial Team Building: Assembled an international team, including a CTO, and secured a $120K investment for the development and launch of Wippi.-Market Launch: I successfully launched the product in Mexico City with over 700 registered chefs, establishing an operation in the capital.This experience not only allowed me to positively impact the people affected by the pandemic, but also to develop key skills in opportunity identification, product development, and international team leadership. Show less