Daniel Higginbotham Email & Phone Number

Stockport District, Gb

Manchester, England, United Kingdom

• Writing, editing and publishing a range of content, including features, information articles, case studies and advertorial pieces.• Planning, scriptwriting, filming and editing original videos. Publishing and managing these on YouTube and across the site while maximising and monitoring their performance.• Planning and scriptwriting animation videos and working with the designer to ensure the final version is on brand and meets its objectives.• Developing new areas of the site and working with internal stakeholders to ensure the technical aspects of the project fit in with the needs of the user, before managing the content creation process.• Managing specific areas of the Prospects site and keeping these pages up to date while developing new content and looking for ways to optimise revenue generation. • Using web analytics tools to identify trends and keywords to generate ideas for new content and improve the SEO ranking of existing content.• Planning and implementing content updates through the creation of content specifications and guidelines.• Managing digital publications and projects from conception to completion to meet the strategic objectives of the directorate.• Developing content for multimedia platforms including webinars, videos, infographics, social media and chatbots.

Manchester, United Kingdom

• Editor of high-profile print/digital publications, including Postgrad One 2015/16, Postgrad Two 2016, Postgrad UK 2015/16, Student Career Guide 2016/17, 2017/18, 2018/19, 2019/20 and 2020/21 plus the Information Technology 2015/16 and Accountancy, banking and finance 2016/17 sector digital magazines.• Creating copy for Prospects’ marketing publications in tandem with design brief.• Collaborated with team of content writers, designers and product managers to ensure finished products meet high quality standards.• Sub-editor and proofreader of print/digital publications produced by the content team.• Planned, wrote, edited and proofread articles, features and case studies for the web.• Sourced editorial contributions from major companies and organisations – for example, Sky, Ubisoft, Microsoft, Rough Guides, STA Travel, Virgin Trains, Virgin Media, BUNAC, Adecco Group, John Lewis.• Refreshed existing web content, creating specifications and writer guidelines for areas of the website, utilising analytics tools to generate increased traffic and sharing new content via social media channels (Twitter, Facebook, LinkedIn) to encourage key interactions.• Represented Prospects at various higher education careers events throughout the UK, with a track record in generating sales leads for print publications and web.

Manchester, United Kingdom

• Supervised a pool of freelance writers in the smooth production of content for a host of clients, editing copy to ensure that all content meets the highest of standards.• Designed and implemented content strategies as part of a wide range of projects for key clients • Expertly tailored content to meet individual customer needs, managing on-page website copy i.e. website re-writes, home and category pages.• Employed an outstanding attention to detailed combined with superior writing skills to develop fresh, relevant content for client sites to strict deadlines.• Provided vital support in the creation of a blueprint for how content is to be produced at the company.

Adlington, Cheshire

• Directed all activities associated with the on-page content schedule for a host of sites across diverse sectors, writing copy for the home page, category and product pages.• Designed and implemented content strategies for key clients.• Consistently produced high quality content i.e. blogs, news pieces, feature articles, outreach/guest posts, press releases and advertorials for SMEs as well as major global brands.• Supervised the development of junior writers, ensuring all copy is edited and their work is distributed as required.

Manchester, United Kingdom

• Devised and executed an innovative marketing plan in the promotion of strategic products and the seamless introduction of new business.

Bachelor'S Degree, American Studies And Applied Social Studies, 2:1

Diploma, Copywriting, Merit

ABC Awards - Level 4

Screenwriting Diploma, Playwriting And Screenwriting

Gmocn, Video Production & Post Production Techniques, Desktop/Digital Video Editing, Level 2 & 3

The Graduate Gateway Programme