I am the Co-Founder and Creative Director of men's athletic and lifestyle apparel brand WPN.WPN launched in 2014 after we identified a gap in the market for men’s transitional and technical sportswear. The brand saw early success through direct-to-consumer sales, independents, through to major retailers throughout Australia and internationally.My initial inspiration behind the brand was to break through the boundaries of traditional technical sportswear. Taking my love for fashion and fusing it with understated aesthetic designs, high-level craftsmanship and functionality.Today, WPN is much more than a brand; it’s a brand with a conscience, a social purpose. It stands to effect change in the lives of men across markets.The WPN mission is to create a culture around the apparel that brings men together as a unit. To help prepare them for whatever life throws their way, be that physical, mental or emotional.Two core areas of focus underpin this movement:1) By producing apparel that empowers men. We create transitional styles, with highly technical, patented fabrics that prepare men for anything in life, exercise, travel or leisure.2) Re-investing proceeds of our revenue back into the community to raise awareness for mental health and wellbeing as well as running “WPN Sessions” in local communities providing a space for men to explore movement, mindset and connection.Not only is the culture at WPN driven by innovation, we also believe that the earth’s environment, its manufacturing staff and the customer represent three equally important parts of the supply chain. We have gone to great lengths to ensure that our manufacturing partners share the same vision and are committed to upholding ethical trade throughout the entire process, and a shift toward more sustainable production.Today I am proud to say that WPN continues to live out its promise to its customers as a clothing label and as a movement supporting the growth and development of men everywhere.