Daniel Kastrup Email & Phone Number

Rio De Janeiro, Brazil

Atlanta, GA, US

Atlanta, GA, US

• Spearhead seven account managers focused on 34 retail and on-premise customers ($800M annual revenues) in Brazil and South Cone (Argentina, Chile, Paraguay, Uruguay, and Bolivia) – covering S&H, cash & carry.
• Drove brands’ portfolio growth by collaborating with customer to achieve business objectives; deploying unique brand experience for enhanced consumer recruitment, frequency, expansion, and retention; and increasing.
• Accelerated Coca-Cola plans to win top customers, increasing beverage incidence across retail and on-premise channels.
• Led best-in-class development capabilities to enhance competitive edge – focusing on B2B platforms, customer service, category management, and digital channels.
• Optimized customer relationships across full portfolios and all consumer routes.
• Set and delivered annual growth plans for customers, encompassing negotiation and execution of customer sustainable agreements; commercial strategies recommendations; acceleration of Coca-Cola basket incidence with.

Atlanta, GA, US

• Orchestrated 9 key account managers in Mexico focused on 22 customers in QSR, entertainment, casual dining, catering, and airlines channels – generating over $100M net revenues annually. Managed servicing of key.
• Drove excellence in consumer recruitment, frequency, and retention – orchestrating deployment of unique brand experiences to reach accounts’ full potential and value contribution to The Coca-Cola México.
• Identified and targeted brand enhancement opportunities, formulating collaborative plans and achieving objectives.
• Played instrumental role in COVID-19 customer crisis management, maintaining high-level relationships with customers during large-scale pandemic impact on business.
• Drove successful initiatives, including B2B Cokenet alignment to Mexico implementation, and The Network Effect (driving growth via shopper / guest conversion and transactions) – resulting in commendations for top.
• Captured Cinépolis’ full potential and value contribution in 17 countries serviced by working with local teams in delivering comprehensive business agenda – encompassing customer relationship model, strategic.

Atlanta, GA, US

Atlanta, GA, US

• Led 18 top global and national customers (140M liters) in Brazil across fast food, cinema, catering, and convenience store environments – including Subway, Wendy’s, Cinemark, Cinépolis, Compass, and Sodexo. Tracked.
• Partnered with customers and bottlers to provide adequate service levels and implement joint trade marketing initiatives.
• Strengthened consumer brand image and created value for customers and company via support strategies, negotiations, and productive commercial agreements – optimizing investments and leveraging product volumes.
• Successfully achieved key objectives, including Subway drink incidence turnaround, Bobs QSR Chain National Recognition for Best in Class in Customer Management, and profitable partnership contract negotiation.
• Honored with awards and commendations for excellence in customer programs, leadership, and value creation.

Atlanta, GA, US

• Key Duties/Responsibilities:
• Negotiate national commercial agreements with key-accounts, aligned with company strategies, optimizing investments and leveraging our volumes, revenues and profits.
• Support negotiation of global agreements with some international key-accounts and interact with Global Account Directors to share best practices, discuss local opportunities, and adapt global strategies to local reality.
• Develop KA Business Plan for main channels, aligned with Division strategies and objectives.
• Develop, jointly with customers and bottlers, Annual Customer Plans (ACP) for main key-accounts, aligned with Key Account channel Business Plan.
• Support Key-Account Director, preparing studies, analysis and presentations with information on customers and channels.

Atlanta, GA, US

• Business Results: volume, profitability and market share of all still beverages portfolio (juices, teas, energy drinks, sports drinks and water)
• Lead the strategic planning and implementation of the national plans in the south market
• Responsible for regional channels strategies: promotions, merchandising, pricing and portfolio
• Coordinate with the Commercial, Trade and Supply areas, all product launches and regional plans.
• Develop and implement the Regional Business Plan
• Responsible for the annual budget

Atlanta, GA, US

• Lead the supermarket channel strategic thinking
• Development guidelines for merchandising execution to capture market opportunities
• Develop merchandising materials
• Implement the promotion calendar activities
• Build the Annual Business Plan

London, GB

• Account management: supermarket chains, coffee stores, bookstores and airports:-Contract Negotiation -Business Reviews-Account Planning
• Development and implementation of B2B and B2C activities:-Consumer Promotions-Incentive campaigns-Staff Training-Merchandising
• Articulation of strategic thinking between headquarters and regional sales
• Develop annual Business Plan

Madrid, Madrid, ES

• Develop and execute the annual marketing activities plan
• Support the commercial areas, defining marketing strategies for products and services.
• Develop new non-oil business, analyzing profitability, margins, costs and prices.
• Coordinate the development and implementation of promotions at the gas station
• Develop the c-store layout and merchandising
• Develop and implement incentive programs for gas station attendants

Capital Federal, Buenos Aires, AR

• Lead the Marketing Committee of Santa Fe Province
• Responsible for marketing activities (eg promotions, events, sponsorships).
• New business development
• Development and implementation of the loyalty card ServiClub YPF.
• Economic feasibility studies of convenience stores
• Develop strategic alliances

US

• Responsibilities:
• Product mix and category management.
• Promotions, merchandising and events.
• Responsible for development and maintenance of c-stores extranet.
• Negotiation with suppliers and centralized purchasing.

Executive Presence & Influence

Organizational Leadership

Executive Mba, Executive Mba

Especialização Na Industria Do Petróleo

Bacharel, Administração De Empresas