Leading the strategy, finance, fundraising, marketing, communications and governance for an award-winning theatre and participatory arts charity.- Joining Arts Council England’s National Portfolio, 2023-26.- Developing the company’s vision, mission and business plan.- Overseeing governance, liaison with Board and Arts Council England.- Full rebrand, development of a new website and creation of an audience development strategy.- Cultivating relationships with local, national and trade media.- Establishing and developing finance systems and processes (Xero).- Fundraising from Arts Council England, trusts and foundations and co-productions, and increasing earned income through commissions and contracts.- Executive producer of major theatre and dance productions.- Development of national and international partnerships.- Moving the company from The Brook Theatre to its new home at The Historic Dockyard Chatham.- Writing and embedding Diversity, Equity and Inclusion and Environmental strategies.

Planning and implementing marketing and ticketing strategies for all Sadler's Wells productions performed at Sadler’s Wells (1,500-seat venue), in the West End (The Peacock – 1,000-seat venue) and on tour nationally and internationally.

Marketing and press project management for arts and entertainment. Projects and clients included: Roundhouse, Donmar Warehouse, Bloomsbury Festival, East London Dance, Dance to Health, Battersea Arts Centra, Soho Theatre, Dartington Hall, Polka Theatre, Fun Palaces & Aesop.

Planning and implementing the sales, marketing and press strategy for a portfolio of live comedy entertainment including a busy ninety-seat venue in central London, regular large-scale mixed-bill comedy shows at Union Chapel, small-scale West End transfers, national tours, a large set of Edinburgh Fringe Festival shows and collaborations with Manchester International Festival.

Planning and delivering the marketing and press campaigns for a busy arts centre and its affiliate sites and projects at Canada Water Culture Space and Deptford Lounge.

Planning and delivering the marketing and press for twenty-five regional concert series and selected London concerts, including events at St. Paul's Cathedral and Royal Albert Hall.

With a focus on Shrek the Musical, digital and e-marketing; developing and delivering the social media channels; creating promotional partnerships and delivering promotional events; liaising with the producers and creative teams; and preparing reports for bi-weekly marketing and quarterly strategy meetings.

The concurrent co-ordination of marketing campaigns for five touring and small-scale West End theatre shows.