Daniel Li Email & Phone Number

Singapore

Singapore, Beijing

In charge of overseas business exapansion of HXE group - Asia's leading MICE platform & SaaS provider

Beijing, China

- Established Go-to-market strategy for Southeast Asia and North America markets from scratch, including Social media (Facebook, Instagram, YouTube), Search (Google SEM, SEO), CPS promotion, distributor and KOL collaborations. - Responsible for online customer acquisition scale and cost efficiency. Explored various channels, audiences, and content strategies, reduced customer acquisition costs by 50% within 3 months. - Responsible for brand management, PR, media partnerships, international awards, joint marketing with renowned experts, overseas exhibitions, and offline events. - Created a S2b2c distribution platform – Choice Circle, recruited and trained 3000+ distributors within six months, achieving over 1000% revenue growth at a low customer acquisition cost. - Recruited, built, and trained overseas marketing teams, serving as a mentor to lead outstanding employees' growth.

Singapore

- Responsible for online revenue growth, digital ecosystem transformation and overall customer and distributor user experience- Managed all Southeast Asia countries’ digital marketing teams in order to drive KPIs including online revenue growth, new customer sign up and retention.- Formulated digital ecosystem strategy with markets and headquarter. Created platforms like prospecting system and virtual expo to drive revenue and new sign up, widely adopted by distributors and achieved great result. - Managed all digital channel performance such as eCommerce website, Social, Search, CRM, mobile apps. Launched regional campaign to launch new products and boost revenue generation- Job scope extended to IT and technology area whereby be responsible for all tech projects and platform launch, running and optimization

Singapore

- Lead Asia Pacific e-commerce strategy and responsible for profitability & loss; in first year achieved more than 50% YOY sales growth in whole APAC region, and over 500% growth in China market- Work with Germany headquarter for digital transformation strategy: integration between ERP, website, ecommerce, analytics system, CRM and logistic, resource planning, team building and venture into new markets - Give strategic guideline and manage performance of local online marketing teams in China, Korea, Japan, Australia and Thailand.- Manage relationship with key platform partners like Alibaba, Amazon, David Jones, including collaboration on integrated campaigns, promotion, PR, online-offline activities, technical integration.

Singapore

- Managed all digital marketing activities for Raffles Education Corporation – Asia’s largest private education provider with 30 colleges, including Search (both Google and Baidu), Social media, Adnetwork, Affiliate, Mobile, Live Chat etc to drive leads generation and brand awareness - Managed content, creative and technology development for all digital properties such as Website, Facebook, Blog, Weibo, WeChat, Mobile app.- Managed digital marketing teams across South East Asia. Established KPI system to monitor and manage performance. Trained local teams to enhance their digital marketing capabilities.- Supported China sales team in campaign planning and offline events- Advisor and auditing team member for group CRM system

Singapore

• Successfully planned and managed regional digital media placements and campaigns for clients such as HP and Nokia Siemens. Covered markets including China, South Korea, India, Australia, and Southeast Asia.• Developed multi-channel digital media plan including social media, search, email, display campaigns based on consumer and media data. Helped HP's personal computer and printer division increase brand awareness, reputation, and purchase desire.• Conducted consumer and brand research projects using first-party survey data and third-party data providers, such as market research for Johnson & Johnson, Pathway - purchasing path research, and brand surveys for clients including HP, Abbott, Johnson & Johnson, Nokia Siemens, Allianz, M1, McDonald's, Estée Lauder.

Bachelor Degree, Electrical & Electronic Engineering

Education record

Singapore Government Scholarship Program