Daniel Luo Email & Phone Number

Shanghai, China

中国 上海市

UGG marketing manager - major in charge of brand collaboration and marketing community/cooperation event for UGG, leading entertainment influencers marketing(EIM), build-up and maintain brand ambassadors and core celebrity and KOL, talent long-term relations.

中国 上海市

Retainer clients: Nespresso, Descente, EveredenKey Responsibility：- China leading influencer strategy/Campaign planning & management- Influencer assessment tool development- Resources overall management- Celebrity commercial cooperation & negotiation- Celebrity & KOL for advertorial shooting management- Tailor-made strategic seeding plan and execution management- Crossover marketing & IP cooperation- Entertainment industry trends development- Budget allocation & control- Media relationship- Client maintenance etc

Shanghai,China

Leading influencer, strategy planning and overall management. Leading project: - Nespresso 2021 yearly brand ambassador launch event - Nespresso 2020 yearly brand ambassador launch event - OMEGA 2020 Starlight celebrity event - OMEGA 2021 Starlight Chengdu Exhibition- HD2020 yearly brand ambassador launch - HD2019 spring PR event- Sulwhasoo 2020 yearly Brand ambassador in Great China- Cadillac Auto show in Chengdu x celebrities- Armani Beauty GAC Launch x Influencers - Haagen Dazs 2021 ambassador management

Shanghai

Service Client：BOSE；Massimo Dutti；GNC;CONVERSE Projects:- Bose Soundwear companion launch(Event control, celebrity management etc.)- Massimo Dutti x Global champions2018(Event control, KOL management)- GNC MBK global launch event（project leader: Event production&media management)- Converse x FengchenWang fashion show in China(SVIP management)- Converse x Madness Launch event - Converse x Zhangyi xing event

Shanghai

Servicing Client:PR retainer: adidas, adidas by Stella McCartney, Fitbit.Responsibility:Branding strategy/Campaign planning&management/budget allocation/Celebrity&KOL management&shooting/Advertorial planning&overall control/Media resources&relationship/Client maintenance etc.Projects:-Fitbit and Alibaba strategic partnership;-Fitbit Blaze&Alta of new products launch;-adidas ROS campaign in Shanghai；-Fitbit flex2&charge2 media training BJ&SH;-adidas techfit x Mens health campaign.-adidas 2017 Women's campaign.-adidas by Stella McCartney FW17 global launch in Tokyo-adidas X 全球粉红丝带 for FW17 bra&tights-adidas 17Q4 Climaheat of winter campaign

Shanghai

- Pre communicate with client for event planning,proposal and budget.- Venue check and commendate to client,prepare production design and interior. - In charge of on site management for fashion show,store opening, press presentation,exhibition,gala dinners,after parties,VIP previews and CRM events.- Overall planning pre-events logistic,for example arrange car,hotel,flowers,and gift room drop.- Celebrities and socialites management,including control budget, sign contract,make-up stylist fitting etc, - Model casting,fitting,on site support.- Gala dinner decoration,seating plan,reception.For service Main clients: Louis Vuitton, Christian Dior, Chanel, Dolce&Gabbana,Fendi,Prada,Michael kors, Moncler,Initial Hongkong,Roger vivier,Joyce,Bvlgari, Piaget，chaumet,pandora, Fred Paris,Tag heuer,etc.Updated Main Events in 2016: Initial Grand Opening；Dior couture SS16 Beijing Show；Carl F.Bucherer Press Conference in Beijing；Lane Crawford SS16 season launch party；Ms Min Grand Store Opening；IWC2016Beijing international film festival.

Shanghai

- Prepare press release,share press info and communicate with medias about cover and clipping.- Coordinating and communicating with the press issue- Prepare planning for brand event concept, budget control,vendor pitching,event production.- Create press kit,including press release,brand images and corporate info to media.- Maintain excellent relationship with socialites, KOL,media representatives,stylists - On site reception and management

Shanghai

- Compose press release & MC script- Press communication & receptions- Press conference planning- MC - Clipping report collection