Daniel M. Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

I analyzed historical data with GA4 and Looker Studio, identifying opportunities to improve key campaign metrics across Google Ads and Meta Ads. This work involved daily optimization efforts with clients and managing approximately 300k BRL in advertising investments across Brazil and LATAM. My responsibilities included strategic planning, budget configuration and management, results communication through reports and weekly meetings, and cross-functional collaboration. Additionally, I am now part of a data-driven Artificial Intelligence and Automation team focused on marketing analytics, where I work with Python and machine learning concepts. I am committed to continuous learning and delivering outstanding results.

São Paulo

I was a member of the corporate BI team, providing support to various departments, including training, sales, stores, and the call center. I performed data ETL using Pentaho and SQL, and developed approximately 25 reports and dashboards with Power BI, utilizing Power Query, M language, Python APIs, and other tools. Additionally, I created data query applications with Power Apps. I collaborated with Zendesk professionals, serving as the primary point of contact for developing reports in Zendesk Explorer, thereby supporting all departments utilizing the platform.

Lisbon, Portugal

I led a temporary project that utilized Python to dynamically integrate databases using appropriate credentials. This involved employing APIs, as well as managing both structured and unstructured databases, and concatenating the data into a single table for administrative user querying. Additionally, I supported data structuring for the subsequent development of dashboards using QlikView.

São Paulo

I led a new active capacity structuring project, which included the development of a capacity calculator and the planning of large-scale actions. I was responsible for the sizing of both active and receptive campaigns, as well as the development of performance monitoring reports and operational availability assessments. I conducted alignment meetings and gathered information from partners and advisors. Additionally, I engaged in continuous process improvement initiatives with the BI and Control Desk teams, focusing on indicators of assertiveness and operational effectiveness.

São Paulo

This was a project for the restructuring of the Control Desk, where we created a logbook for occurrences to be recorded in an online panel, operational ABS control, real-time production tracking, and queue order tracking. We focused on scale design and the definition of levels. We used tools like SQL, Integration Services, VBA and Power BI for integration and automation of reports. There were projects under development to better monitor indicators, and we looked for opportunities to enhance operational performance.

São Paulo

Expanded performance report control and disclosed operational indicators in collaboration with the planning team. Managed the operation of eight collection portfolios, including major accounts such as Safra Veículos, Porto Seguro, and Nextel. Worked with Olos, Vonix, and Aspect dialers, as well as Nectar and CobSystem CRMs. Utilized SQL as the primary tool for handling mailings and strategies. Contributed to the enhancement of operational monitoring capabilities and actively participated in the relationships among the involved parties (Control/Plan/Process/Management).

São Paulo, Brazil

I collaborated with the Control and Planning team to ensure the proper operation of charging portfolios. I performed daily tests, control reports, and operational accuracy analysis, interacted with the Call Flex dialer to achieve the best possible performance, and developed strategies for the portfolios under my responsibility, growing alongside them.

São Paulo, Brazil

Ensured the proper functioning of charging portfolios through daily tests, control reports, operational accuracy analysis, and maintenance and handling of dialers. Maintained client communication via email, SMS, and other channels, managed mailings, note control, and supplier payments, along with other tasks to support and enhance the operational team.

São Paulo, Brazil

Provided first and second-level technical support to employees, including peripheral maintenance, layout adjustments, and material stock organization. Responsible for updating and installing software, organizing meeting rooms, and offering technical support to new employees and visitors.