Dan Macias Email & Phone Number

Greater Sydney Area

Parramatta, New South Wales, Australia

Business Western Sydney is the region’s peak business advocacy organisation, representing a local economic footprint in the tens of billions. Our members include the CEOs, chairs and leading executives from more than 110 top global businesses, major Australian corporations, local not-for-profits and government agencies with a significant presence in Western Sydney. We work across all levels of government to:• explore opportunities for innovation and investment• champion the… Show more Business Western Sydney is the region’s peak business advocacy organisation, representing a local economic footprint in the tens of billions. Our members include the CEOs, chairs and leading executives from more than 110 top global businesses, major Australian corporations, local not-for-profits and government agencies with a significant presence in Western Sydney. We work across all levels of government to:• explore opportunities for innovation and investment• champion the future vision for Western Sydney’s public and private infrastructure• host candid forums for discussion and debate• shift future jobs growth towards Western Sydney through world-class education and skills programs• and, most importantly, advocate for the economic, social and cultural investment that will improve the quality of life for the citizens of Western Sydney. As the Executive Manager Commercial, I lead our our membership, commercial, marketing, event and venue management teams. Show less

Sydney, Australia

A new startup formed by the divestment of Informa Australia's publishing assets, in this role I was responsible for the complete setup of the marketing and digital ecosystem for the business, including: CRM, marketing automation system, invoicing platform, email automation, ad servers, website, data migration, SEM, SEO, and vendor/supplier negotiation. I was also tasked with execution of a 12 month marketing and customer acquisition plan, including:- Increasing the frequency… Show more A new startup formed by the divestment of Informa Australia's publishing assets, in this role I was responsible for the complete setup of the marketing and digital ecosystem for the business, including: CRM, marketing automation system, invoicing platform, email automation, ad servers, website, data migration, SEM, SEO, and vendor/supplier negotiation. I was also tasked with execution of a 12 month marketing and customer acquisition plan, including:- Increasing the frequency from one to six editions per year; - Working with editorial to set a modern and relevant narrative; - Supporting and/or driving audience and advertiser acquisition; - Working with industry leaders, associations and advocacy groups;- Building relationships with key advertisers and sponsors who'd previously abandoned the product;- Transforming the product from a basic presence to clear market leader. Show less

Sydney, Australia; Singapore, Singapore

In this role I lead the marketing, awareness and growth strategies in Asia-Pacific for Informa's Maritime & Law division. This was a brand new role, purpose-created to ensure the success of investment following a strategic shift by group to prioritise Asia and significantly increase the local headcount. Based in Sydney, Singapore and Hong Kong, this role’s primary objective was not just to increase market share, but also to bring the Lloyd’s brand back to the local conversation. To… Show more In this role I lead the marketing, awareness and growth strategies in Asia-Pacific for Informa's Maritime & Law division. This was a brand new role, purpose-created to ensure the success of investment following a strategic shift by group to prioritise Asia and significantly increase the local headcount. Based in Sydney, Singapore and Hong Kong, this role’s primary objective was not just to increase market share, but also to bring the Lloyd’s brand back to the local conversation. To smash the notion that Lloyd’s was Euro-centric. To promote the fact that we had significant local resources, a deep local footprint and the expertise to supply the news, data and reports that give our clients advantage in some of the most competitive marketplaces in the world. This role also involved working with partner organisations and internal stakeholders to produce branded events throughout Asia including Singapore Maritime Week, Hong Kong Maritime Week, Lloyd's List Asia Awards and Australian Shipping & Maritime Industry Awards. Key responsibilities:• Build, refine and drive the regional marketing and customer experience strategies; • Lead marketing for 12 regional sales assets; • Conceive, produce and manage partnerships, cooperative marketing opportunities and events with traditional and non-traditional partners including local associations, advocacy groups, government bodies, agents;• Drive acquisition to meet revenue targets and extend distribution;• Design, execute and oversee campaigns to drive brand awareness and generate leads; • Manage digital, social and content marketing strategies (English, Mandarin, Japanese and Korean);• Media planning, buying, optimisation and post campaign analysis;• Oversee the production and/or localisation and execution of all creative assets;• Agency management: PR, media, digital and creative; • Financial management including budget and P&L responsibility for partnered events. Show less

Sydney, Australia

Replatforming of all Australian publishing websites from Plone to EScenic and WordPress, conceiving front end aesthetic and management of development teams (both internal and outsourced external). Seven new websites and supporting email newswires were launched that vastly improved customer experience and delivered significant growth in customer acquisition and advertising yield. All seven projects were delivered on time and under budget.

Sydney, Australia

Management of the team responsible for Informa Australia’s publishing portfolio, with up to 6 direct reports managing 2,000 paid subscribers yielding up to $2,000,000 annually, together with over 50,000 controlled circulation subscribers via five print and eight digital publications. In addition to this, I was also directly responsible for marketing communications and collateral for four sales teams. During this role I was also a member of a three-person team who rolled out the first… Show more Management of the team responsible for Informa Australia’s publishing portfolio, with up to 6 direct reports managing 2,000 paid subscribers yielding up to $2,000,000 annually, together with over 50,000 controlled circulation subscribers via five print and eight digital publications. In addition to this, I was also directly responsible for marketing communications and collateral for four sales teams. During this role I was also a member of a three-person team who rolled out the first marketing automation system in the Informa group (Aprimo) to provide improve our overall customer experience whilst better leveraging cross-selling between business units.My day-to-day duties involved managing staff responsible for/directly handling: circulation for all titles (paid and controlled), all outbound marketing content, social media, branding, development of new subscriptions and electronic journal business, customer services, subscriber retentions, database and list management, audience development, printing and fulfilment, accounting and banking of subscriptions revenue, circulation auditing, search engine marketing and search engine optimisation and nurturing our digital publishing business including newswires, websites, online directories and digital editions of print products. Show less

Sydney, Australia

A start-up division formed by a joint venture between Informa Australia and Informa UK, in this role I was tasked with a suite of over 200 publications, books and journals, providing both direct marketing to subscribers and lead generation for the sales staff. I was also responsible for launching a new customer service and retentions network which brought account services, payment facilities and helpdesk support to our hundreds of subscribers and purchasers throughout Australia, New… Show more A start-up division formed by a joint venture between Informa Australia and Informa UK, in this role I was tasked with a suite of over 200 publications, books and journals, providing both direct marketing to subscribers and lead generation for the sales staff. I was also responsible for launching a new customer service and retentions network which brought account services, payment facilities and helpdesk support to our hundreds of subscribers and purchasers throughout Australia, New Zealand, Oceania and South-East Asia during local business hours for the very first time, increasing retention rates and improving our customer experience. Show less

London, United Kingdom

Marketing for advertising sales, classified sales and directory listings across Informa's intellectual property publishing stable, including:The International IP DirectoryTrademark WorldCopyright WorldPatent World