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Daniel Macphee Email & Phone Number

Search Lead at Critical Mass
Location: Calgary, Alberta, Canada 7 work roles 1 school
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Current company
Role
Search Lead
Location
Calgary, Alberta, Canada
Company size

Who is Daniel Macphee? Overview

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Quick answer

Daniel Macphee is listed as Search Lead at Critical Mass, a with 1797 employees, based in Calgary, Alberta, Canada. AeroLeads shows a matched LinkedIn profile for Daniel Macphee.

Daniel Macphee previously worked as Senior Search Strategist at Critical Mass and Search Strategist at Critical Mass. Daniel Macphee holds Bachelor Of Business Administration (Bba), Marketing from Mount Royal University.

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Email format at Critical Mass

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Critical Mass

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Profile bio

About Daniel Macphee

Experienced digital marketing and advertising professional, highly skilled in Search Engine Optimization (SEO), Marketing Management, Print & Graphic Design, Analytics & Data Analysis, Project Management, Consulting, and Advertising. Positive and team-oriented professional with a Bachelor of Business Administration (BBA) majoring in Marketing from Mount Royal University.I am passionate about working with businesses and finding the right "fit" for their business goals, and not being afraid to try new techniques or ask the tough questions. I am always working on improving my skillset, whether it is in design, management, or technical improvements. Give me a shout if you'd like to chat about marketing, advertising, design, new technologies, or anything to do with the Calgary sports scene.

Listed skills include Marketing Strategy, Marketing, Digital Marketing, Advertising, and 40 others.

Current workplace

Daniel Macphee's current company

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Critical Mass
Critical Mass
Search Lead
Calgary, AB, CA
Employees
1797
AeroLeads page
7 roles

Daniel Macphee work experience

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Senior Search Strategist

Current

Calgary, Canada Area

Aug 2022 - Present

Search Strategist

Calgary, Canada Area

- Work with clients and internal teams to build meaningful search-led projects and campaigns that help deliver results.- Perform on-page optimization of keyword research, title and description tags, and density and frequency.- Focus on data to improve site layout, functionality, and conversions tied to business objectives.- Define key metrics and translate SEO results to business objects.- Research and administer social media tools in support of strategy.- Monitor and evaluate search results and performance across major search channels.- Communicate with SEO team and Management on project developments, timelines, and results.

Jul 2019 - Aug 2022

Co-Founder

Calgary, Canada Area

Develop and implement digital marketing concepts, strategies, and campaigns for clientele with a focus on goal-oriented and revenue-driven results. Manage a diverse set of service offerings for D + D MKTG and managing projects to ensure overall goals, deliverables, and budgets are met.Actively listen & learn from clients on their industry, business, competitors, and their personal experiences to better D + D MKTG and our clients' businesses. Perform presentations to current and potential clients. Lead SEO team on overall concepts and implementation, perform technical SEO audits, implement SEO recommendations, monitor search traffic & rankings. Perform site performance tests and recommend changes to the programming team to improve page load speed & other site performance metrics.Manage branding and design for D + D MKTG’s clients. Formulate concepts and design logos, business cards, sales collateral, trade show materials, graphics, remarketing ads, Facebook Ads, Instagram Ads, MailChimp & Hubspot Email campaigns, & more using Adobe Creative Suite programs (Illustrator, Photoshop, & Indesign).Provide insight and education to clients, continually learn and adapt to the ever-changing digital marketing, advertising, & business landscape. Implement and report on custom goals created in Google Analytics, Google Ads, Facebook Business Manager, Mailchimp and Hubspot.Develop reporting structure, gather and analyze data, and construct personalized reports for clients to transparently communicate results and recommendations for their campaign(s). Use Google Analytics, Google Tag Manager, and Facebook Business Manager to understand site behaviour & traffic, create custom goals to report on campaign performance. Use data to improve returns on advertisement spend (ROAS) to get the most out of campaigns.Provide insight on social media platforms to engage and inform targeted audiences using Facebook Business Manager.

Aug 2015 - Apr 2022

Marketing Programs Manager

Calgary, Canada Area

Design, implement, manage, track, and analyze digital marketing campaigns. Oversee managed account packages, develop and implement SEO campaigns for clientele, provide reporting and strategies moving forward. Design new programs and strategies for clients and employees, recommend alternative strategies and provide pro/cons for each alternative. Manage and train staff. Design training programs. Design and implement new programs and strategies for QReady Media to create brand awareness and client acquisition.

Nov 2014 - Aug 2015

Marketing Programs Manager

Qready Media

Calgary, Canada Area

Design, implement, manage, track, and analyze mobile and/or digital marketing campaigns. Develop and implement SEO campaigns for clientele, provide reporting and strategies moving forward. Design new programs and strategies for clients and employees, recommend alternative strategies and provide pro/cons for each alternative. Manage and train staff. Design training programs. Design and implement new programs and strategies for QReady Media to create brand awareness and client acquisition.

May 2013 - Nov 2014

Account Manager

Qready Media

Develop leads and manage customer relationships. Manage and implement marketing strategies for clientele. Provide analysis of programs with details that are important to business owners/operations. Fulfil orders and programs, provide business owners and executives with industry knowledge and alternative strategies.

May 2012 - May 2013
Team & coworkers

Colleagues at Critical Mass

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1 education record

Daniel Macphee education

FAQ

Frequently asked questions about Daniel Macphee

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What company does Daniel Macphee work for?

Daniel Macphee works for Critical Mass.

What is Daniel Macphee's role at Critical Mass?

Daniel Macphee is listed as Search Lead at Critical Mass.

Where is Daniel Macphee based?

Daniel Macphee is based in Calgary, Alberta, Canada while working with Critical Mass.

What companies has Daniel Macphee worked for?

Daniel Macphee has worked for Critical Mass, D + D Mktg, Flight Creative Agency, and Qready Media.

Who are Daniel Macphee's colleagues at Critical Mass?

Daniel Macphee's colleagues at Critical Mass include Pedro E. Garita Sánchez, Elizabeth Naylor, Steven Viquez Rubi, Ricardo Carrillo, and Yvonne Falcó.

How can I contact Daniel Macphee?

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What schools did Daniel Macphee attend?

Daniel Macphee holds Bachelor Of Business Administration (Bba), Marketing from Mount Royal University.

What skills is Daniel Macphee known for?

Daniel Macphee is listed with skills including Marketing Strategy, Marketing, Digital Marketing, Advertising, Marketing Communications, Strategy, Social Media, and Microsoft Office.

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