Effectively running the day-to-day operations of seven record labels across dance music. Managing, curating and executing key single and compilation releases.♫ Identified marketing trends to increase brand exposure and catalogue growth; boosting company revenue by 30% in a six month period.♫ Restructuring the workflow processes of the entire backend of the label; ensuring that the inner workings of each label is operationally sound in order to meet tight deadlines.♫ Devising creative marketing strategies to fully capitalise on priority label releases; allocating appropriate budget to ensure that the release is promotionally sound.♫ Liaising and assisting, joint venture label artists to ensure that A&R goals are being met; through ensuring that a benchmark of release marketability is reached across label signings.

♫ Point of direct engagement between label, streaming partners and central commercial team.♫ Managing DSP partner relationships – pitching to, and chairing meetings with, partners. Presenting effectively UMC artist and campaign plans to achieve maximum partner support.♫ Project development - outlining opportunities and new features with our partners, presenting these to the wider UMC team and ensuring that they are incorporated into project planning (Spotify Deluxe, Apple Atmos etc) and secure maximum partner support.♫ Manage flow of key project information – Promo updates/marketing plans/release schedules - to central UK commercial team, UK streaming partners, and counterpart US label team.♫ Assess the success and efficiency of streaming marketing/promotions.♫ Lead on all Non-Traditional digital partnerships; Project development, Provide sales support, Account management & co-ordination.

Content coordination♫ Pitching music and building relationships directly alongside major DSP’s & playlist editors (Apple Music, Amazon, Deezer, Beatport & Spotify).♫ Presenting marketing ideas to DSP’s to further enhance exposure to the Cr2 brand (exclusive single releases, DJ mixes & livestreams).♫ Identified release marketability and projected ROIs for the commissioning of t-shirts and single/ compilation vinyls & CDs.♫ Playlist creation/ maintenance ( using skip rate to determine track popularity).♫ Trained & managed a team of content & neighbouring rights assistants.♫ Coordinating full catalogue deliveries directly to over eight new DSP’s.Content management♫ Creating product planning documents.♫ Allocating budget and conducting label meetings.♫ Creating coherent streaming data reports - recognisingemerging trends and adjusting marking plans accordingly.♫ Commissioning and scheduling visual/ audio assets topromote single, album releases & in-house playlists (Spotify,Instagram and Facebook).♫ Creating press releases for upcoming single/ compilationreleases.

♫ Asset Collection (audio files, album artwork, label copy etc).♫ Assigning accurate metadata on asset level (barcodes, ISRC &catalogue numbers)♫ Ensuring metadata is aligned with current DSP style guides.♫ Storage Management; Compiling label releases and third partyreleases into clear and concise folders.♫ Anti piracy maintenance; Ensuring that all label releases aremonitored through Audiolock and PRS MAPS.

♫ Exposure into the creative marketing process.♫ Sourcing and presenting unsigned artists directly to the A&R team.♫ Assisting the marketing team with day-to-day administration duties.♫ Organising a coherent gig schedule.♫ Worked across BMG’s key projects (Blondie - Pollinator, DMA’s - Hills End, White Lies - Friends).

♫ Sourcing fresh marketing ideas for upcoming releases.♫ Exposure to A&R’s artist signing process.♫ Stock management; assisted in recording the amount of CD’s & Vinyl available within the inventory.♫ Worked across XL’s key projects (XX - I See You, Kaytranada - 99.9%, Radiohead - A Moon Shaped Pool).

● Investigating local news stories.● Conducting interviews with members of the community.● Writing and publishing news stories.

● Gained valuable experience in multiple aspects of the fashion design world.● Knowledge of textile marketing.● Assisting management of employee’s expenses.● Created a CRM database of designers and fashion houses (Microsoft Excel).● Scheduling meetings with key clients.