Daniel Mendelsohn Email & Phone Number

New Rochelle, Ny, Us

New Jersey, United States

Lead, develop and execute the (7) Confections portfolios at PIM Brands. - Lead the confections department through a relaunch of all 7 brands, chocolate and non-chocolate, including renewed packaging designs, nut/Ing, pack size and type changes etc.- Developed strong long term strategic business plans including brand strategy, P&L and budget management, media & marketing strategy, innovation pipelines, forecasting, market research, operational support and go to market strategies.- Built a team and supporting cross functionals to support and develop the business’s future. Lead, develop and execute the Seasonal business at PIM Brands.- Built a market leading, competitive seasonal brand (Welch’s Fruit Snacks) across 5/6 core seasons and a further 5 micro seasons. - Building this business, constantly pivoting and adjusting through Covid-19 and then coming out stronger with another 5–7-year pipeline, has been my proudest achievement thus far. - Built a team and supporting cross functionals to support and develop the business’s future. Lead, develop and execute all Corporate Innovation at PIM Brands. • Lead development of new innovations at PIM Brands. From ideation to commercialization, including flavors, form, packaging and graphics development, harnessing players from all cross-functional groups and senior management in the development of innovation pipelines, business plans, brand guidelines and budget.PIM Brands, Inc. is the world’s largest maker of Real Fruit Snacks and related treats and is also one of the world’s largest makers of chocolate and non-chocolate confections.PIM’s vast array of loved brands include Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch’s® Fruit Rolls, Welch’s® Juicefuls® Snacks, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice® Fruit On the Go Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more

Manage the seasonal portfolios of Welch's Fruit Snacks and confections brands at PIM Brands inc. all product innovation and development.2020-21 Growth = +140%

New Jersey

Welch's Fruit Snacks & Original Gummi Funmix• Designed and drove the brand equity for Original Gummi FunMix®, Sour Jacks® and Sun Maid®• Created and grew a strong and engaging social media presence for Sour Jacks®, packed with unique content. Awards won: NJ AD Club Awards 2020: GOLD: OGFM: • Social Media Brand Building • Best in Social Media • Digital Media Display Ad • Digital Media Rich Media GOLD

The Design Thinking Certificate Program at Pace University Lubin School of Business focuses on innovative thinking as a means of designing products and services.Design thinking employs a set of methods and corresponding mindsets that promotes a human-centered approach to innovation. It concentrates on rigorous means of understanding human behavior to generate deep insights, articulate needs and desires, develop design solutions and, finally, critique and test those solutions.

Israel Brand Manager for; Hershey's - Hershey's, Reese's, Twizzlers (USA) Leiman Schlussel manufactures, imports, and distributes FMCG products as the exclusive importer and distributor for many international manufacturers.-Development of brand strategy, annual marketing and media plans-A&P budget planning and management- Regulations and Packaging- POS and display units- New Product Launches- PR, CRM and social media strategy and management- Liasing with suppliers and manufacturers as their official brand representative in Israel. - Brand performance and analysis -reporting to suppliers HQ or regional officers per quarter.- Creating analytical and insightful intelligence reports and presentations - Development of strategic partnerships

Israel

Clients include Kraft - Heinz, Procter & Gamble, Molson Coors, Schwartz-McCormick, Unilever, Pernod Ricard, McCain Foods, Coca Cola Enterprises & Dr Oetker.- Working with FMCG clients to build and develop strong cross-media campaigns in order to enhance their brands opportunity to win at e-commerce with insights, analytics and A/B testing. - Developing unique, actionable insights for clients, providing learning's across core sales, shopper behaviour, branding and insights across all devices.- Providing brands with cross-media solutions to help increase sales online and in-store.- Improve media branding and core test & learn functionalities which enhance and improve clients performance across all retailer platforms and categories.- Management of online advertising, campaign setup, traffic and advertisements.- Category management consultancy- Campaign management, optimization & monthly reporting- Data Analysis & Digital Insights- Development of media & sales proposals and up-sells.I am responsible for working with internal sales and brand partnership teams as well liaising with agencies and clients to ensure all media & advertising campaigns are effectively managed.

Account Manager for SHOPS by mySupermarket.MySupermarket UK's new venture, SHOPS, a new, online marketplace for unique, artisan, boutique and high quality products, supporting independent and local retailers across the UK.

Herzliya, Israel

- Terrorist Profiling and Terror Incident Reports.- Working on the Open Source Intelligence (OSINT) Database, compiling profile reports for new and existing terrorists for the Open Source Intelligence database.- Research for quarterly international terrorism trend reports. - Annual World Summit on Counter Terrorism - 2012, 2013

Israel

Certificate Program, Design Thinking

Bachelor'S Degree, Government, Diplomacy And Strategy; Specialising In Conflict Resolution And Counter Terrorism

Activities and Societies: Debate team, Class Representative, Student Welfare coordinator on the Student Union, IDC Fellowship for Public.