• Conceptualised and implemented a comprehensive digital marketing plan for a brand-new beauty company. This involved creating a branding strategy, developing engaging content, and executing paid advertising campaigns that aligned with the company's goals and objectives.• Sourced and executed successful influencer marketing campaigns with limited budgets. I leveraged referral codes and campaign performance tracking to optimise the use of resources and maximise campaign results.• Created and scheduled high-quality static and video content using industry-standard tools such as Canva, Photoshop, After Effects, and Planoly. This allowed me to deliver content that effectively communicated the brand's message and resonated with the target audience.• Regularly maintained website content to improve SEO and relevancy, resulting in increased web traffic and engagement.• Developed and presented monthly marketing reports to showcase growth, return on ad spend, and upcoming campaigns. These reports provided valuable insights and helped in making data-driven decisions.• Created bi-monthly newsletters using Mailchimp and Klaviyo to re-target existing customers. These newsletters contained targeted messages and special offers, resulting in increased customer loyalty and repeat purchases.

Sales & Marketing for the global leader in providing comprehensive business, recruitment, and training solutions for 5-star spas and wellness centres globally.• Conducted market research and analysed customer data to identify trends, develop insights, and create targeted campaigns that improved client retention.• Collaborated with the team to develop and launch new products and services, resulting in increased sales and client satisfaction.• Built and maintained strong relationships with key stakeholders, including customers, suppliers, and partners, resulting in successful collaborations and increased business opportunities.• Created and delivered presentations to executives and stakeholders that effectively communicated sales and marketing strategies, performance metrics, and growth opportunities.• Conducted regular performance evaluations and provided ongoing coaching and feedback to team members, resulting in increased employee engagement and retention.

Before embarking on my marketing career, I gained over 6 years of experience as a Hair Stylist. The hairstyling profession instilled in me a diverse range of transferable skills, including exceptional time management, creative prowess, meticulous attention to detail, and effective problem-solving abilities, all of which have proven invaluable in the marketing industry.