Consulting with a number of clients on transforming and enhancing their digital environments, including most recently an industry credit union. Engaging with clients on how to improve their business intelligence using the Google suite to capture and report on customer engagement using Tag manager, Analytics 4 and BigQuery.The role included analysis of customer journeys, generation of customer personas for content personalisation, migration of Analytics to GA4 after Universal Analytics end of life and optimising hybrid cloud infrastructure.

Management of the mcgrath.com.au domain including lead generation, User Experience, Customer journey and Personalisation. Oversee third party suppliers for development, SEM and creative services. Manage suppliers for Web and Social creative and site development, liaise with search agency to optimise SEM campaigns and prepare and manage budget for multi-channel campaigns. Lead generation efforts increased the volume of new leads by 18-20% month on month and translated to an uplift in listings by a conservative 10%.Migration of analytics from Google Universal analytics (UA) to Google Analytics 4 (GA4) aggregation to BigQuery. Provide dashboards for marketing team and ad-hoc reports using Looker Studio for site metrics and social engagement. The migration translated to not only a richer data set but reduced the time for generation of end of month reports by an estimated 80%.Analysis of user journey and optimisation and personalision of pages with a high likelihood of conversion. Build Persona’s in Sitecore Marketing toolkit to personalise content on high traffic/conversion pages. Document and implement A/B testing plan using Sitecore rules engine for content personalisation. This undertaking contributed to the uplift in converted leads and listings.

Senior Siteore developer working on the Healthlink site and the quote/purchase path for the main Bupasite. Involved in the creation of CI/CD pipelines for deployment to the Azure app services for both thehealthlink and dental properties, SEO optimisation and personalisation on the Healthlink site includingintegration of the Tealium analytics data into Adobe analytics. Development of information architecturefor the healthlink site, renderings, views and customised item resolvers for wildcard pages. Front end development using Angular js (bupa.com.au).Changes to the Healthlink site resulted in significant savings in SEM campaigns and an estimated uplift of organic traffic over a 12 month period of 60%.

Development of a B2B site for a large printer manufacturer using Sitecore Commerce Server, product maintenance and content optimisation on an existing B2C Commerce Server installation for a large manufacturing company. Integration of product enquiries into cloud Salesforce instance. Creation of buyer personas, sales journey mapping and personalisation/product recommendations, utilisation of Sitecore automated marketing campaigns.

Develop and maintain clients cloud based (AWS) Sitecore solutions, creation of test/staging environments in AWS and deployment CI/CD releases.

Senior consultant on-site at CCA working on Sitecore based bespoke B2B e-commerce site. Consultation and team leading on the MyCCA rebuild and support of SAP integration to custom supply chain system. Optimisation of content and customer journey, mapping of buyer persona's and integration of sales history data for product recommendation engine.