Daniel O’Brien Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Implement considered approach to product range simplification and drive consumer/customer brand advocacy and engagement.- Implemented strategic plan tracking towards 5yr 6% CAGR targets.- NPD and Management of Change process renovation generating 40% increase in go to market efficiency and significant reduction in quality issues at manufacturing. - Manage and lead Sales/Marketing and Advertising plans, driving brand acceptance and nurturing customer retention and sales via ATL, sales strategy and digital mediums.- Regular collaboration and stakeholder management of global counterparts and Senior Management across Belgium, USA and India with a focus on global brands and strategy.- End to end ownership and analysis of the product innovation and portfolio lifecycle management for products across the eight brands in the portfolio – totaling more than 900 SKU’s. - Successfully rebrand and relaunch key product lines via pricing evaluation, packaging improvements and sales support material across 70% of range in 18 months.- Initiate tailored account marketing programs and campaigns delivering 15%+ increase in sales. - Revitalisation of brand image and positioning across suite of internal/external assets.- Collaborate closely with Category buyers across key retail and trade accounts to drive campaigns, positive customer experience, brand recall and innovation.

Sydney, New South Wales, Australia

Conceptualise, manage and implement short/medium term strategic direction and Marketing strategy. - Development and execution of customer incentive and rewards program. The EDM Program generating 45% open rate and with subsequent responders 60% take up.- Management and media execution of rebranding initiative and campaign.- Launch comprehensive Content Marketing and Lead Generation communication journey across multiple platforms.- Successfully launch and execute marketing & product strategy for major clients generating 85% growth over the 4-yr. period.- Management of sponsorship relationships and client events to nurture advocacy and enhance customer experience. - Manage and bolster utilisation and effectiveness of E-Commerce platform with 25% customer transition and generating 8% revenue increase.- Lead the execution of marketing programs, leveraging internal/external stakeholders and managing Marketing Team in the successful deployment of campaigns and strategy.

Sydney, New South Wales, Australia

Strategically manage product portfolio and product lifecycle along with key account programs to generate sustainable growth.- Management of entire Product Portfolio, supporting 4% annual growth via innovation, 8% through strategic promotional executions.- Conceptualise and manage the introduction of an automated workflow for internal stakeholders to utilise during the NPD Process. - Development of sales and market plans for the division’s product and services.- Reporting & monitoring of marketing programs effectiveness and budget management.- Drive new product/service development and implementation of business case.- Manage product marketing strategies including advertising, sales promotions and distribution options.- Analysis and recommendations on account and sales/marketing programs. Review key customers and channel profitability, both B2B and B2C.

Sydney, New South Wales, Australia

St Thomas, Us Virgin Islands

Master Of Business Administration - Mba

Bachelor Of Communications Business, Major In Advertising

High School Certificate

Activities and Societies: School Prefect / House Captain / Soccer Captain