Leading the FMC Canadian Marketing Team

Leading the Commercial Operations TeamIndividual and Team responsibilities include: S&OP for the Canadian CP BusinessGrower and Channel Customer Program Design and Exposure Management Accrual Planning & Exposure Forecasting

Represented the Herbicide indication for long term planning as well as the Cereal and Pulse Herbicide indication for short to mid-term planning. Portfolio responsibilities >100M CADResponsibilities included: Brand PlanningS&OP Planning10 yr ForecastingNew Herbicide Business Case Development Key Accomplishments: Successfully launched 2 new brands including 1 new active ingredient. Launched 3 product line extensions

Responsible for leading the Pulse Crop Team and developing the strategy for BASF's pulse business in Canada

Responsible for leading the Cereal Crop Team and managing BASF's cereal business in Canada

I managed the Central Alberta (Red Deer) sales territory. I dealt with a network of retail accounts and worked with them to achieve sustainable sales growth with their grower customers.Key Accomplishments:Substantially increased my sales every yearExceeded annual sales targets multiple timesAccomplished this while meeting and exceeding strategic milestones outlined out by leadershipShared best practices and learnings with my colleagues and positively influenced the teams I worked with

The Professional Development Program with BASF is a program for recent graduates with high potential, designed to give a variety of perspectives and positions in order to accelerate professional development. Responsibilities during the nine month marketing term included:Business case developmentFinancial budget developmentTracking marketing accrualsDevelopment of content for sales toolsWorking with third party agencies to develop content for advertising