Daniel Paxton Email & Phone Number

Denver, Co, Us

Denver Metropolitan Area

Denver, Colorado, United States

Registered Yoga Teacher (RYT-200)Develop yoga classes that embrace a welcoming environment for all levels of experience while challenging students to push beyond their edge.

Denver, Colorado, United States

Responsible for the development and execution of strategic marketing plans in partnership with Authorized Retailer Partners, Corporate strategy, and brand standards that are designed to exceed market goals in a fast-paced environment.• Responsible for the ideation, development, and execution for all local marketing tactics within the Rocky Mountain market consisting of 145 locations across 5 states. . • Collaborate with Retail Partners to formulate a marketing strategy for all new… Show more Responsible for the development and execution of strategic marketing plans in partnership with Authorized Retailer Partners, Corporate strategy, and brand standards that are designed to exceed market goals in a fast-paced environment.• Responsible for the ideation, development, and execution for all local marketing tactics within the Rocky Mountain market consisting of 145 locations across 5 states. . • Collaborate with Retail Partners to formulate a marketing strategy for all new doors and existing locations to maximize all growth opportunities. • Partner with local media for Radio, Print, Social, and other Out-of-Home methods to increase brand awareness and drive mindshare across multiple demographics. • Develop and conduct marketing training for local Indirect team and Authorized Retail partners. • Ideating and executing local events across a 5 state market driving brand awareness, consumer engagement, and developing unique experiences to engage with the end-user. • Manage local budget to execute over a 550% ROI through more than 100 campaigns during a three-year period. • Partnered with multiple channels across the enterprise for two leadership development projects to identify ways to reduce loss across national retailers and increase communication efficiencies in mid-market business sales. • Earned AT&T Leadership Agility Certificate through eCornell University during 2023 Management Development Program. Show less

Denver, Colorado, United States

Lead the development and execution of restaurant and DMA level marketing plans in alignment with brand standards that are designed to exceed business unit goals.• Collaborate with business unit leaders to evaluate the marketing readiness of each restaurant to establish support approach, expectations, frequency, and execution of marketing plans within each respective restaurant. • Train the restaurant marketing system to new operators and provide ongoing training of new marketing… Show more Lead the development and execution of restaurant and DMA level marketing plans in alignment with brand standards that are designed to exceed business unit goals.• Collaborate with business unit leaders to evaluate the marketing readiness of each restaurant to establish support approach, expectations, frequency, and execution of marketing plans within each respective restaurant. • Train the restaurant marketing system to new operators and provide ongoing training of new marketing initiatives and existing programs. • Develop and execute business unit marketing plans to drive sales, increase customer traffic, and create brand loyalty. • Develop relationships with community partners to increase brand awareness and execute on key sponsorships and community events. Show less

Denver, Colorado, United States

Registered Yoga Teacher (RYT-200) Develop yoga classes that embrace a welcoming environment for all levels of experience while challenging students to push beyond their edge.

Denver, Co

Managed Customer-centered programs for Consumer Sales Channel through grassroots and down-market marketing campaigns, as well as Experience programs through customer satisfaction initiatives.• Built marketing programs, campaigns, marketing briefs, tracking performance metrics and developed reports for KPI performance and ROI. Reviewed marketing content for copywriting to drive action with sales channels.• Consulted and negotiated contracts with vendors, agencies, channel partners, and… Show more Managed Customer-centered programs for Consumer Sales Channel through grassroots and down-market marketing campaigns, as well as Experience programs through customer satisfaction initiatives.• Built marketing programs, campaigns, marketing briefs, tracking performance metrics and developed reports for KPI performance and ROI. Reviewed marketing content for copywriting to drive action with sales channels.• Consulted and negotiated contracts with vendors, agencies, channel partners, and Indirect Agents/Franchises to optimize marketing budget and exceed sales metrics.• Designed OOH campaigns through market analysis, competitive landscape research, and agency partnerships for down markets increasing market share by over 150 basis points.• Created marketing communications for sales teams to enhance product positioning, sales presentations and enhance customer engagement, develop business, and exceed sales plans.• Organized and maintained grassroots and event marketing plans for consumer and business sales teams including sports and community outreach.• Developed customer experience marketing and training plan impacting 13 states and 2,000 employees resulting in an increase in overall customer satisfaction by 15%. Show less

Irvine, Ca

Managed Retail channel store design development, visual merchandising initiatives, product refreshes, and brand awareness through cross team collaboration with HQ, Area, and Regional support groups. • Oversaw marketing and merchandising design creative, trials, and initiatives through partnership with operations and sales teams to ensure delivery of localized materials to support growth in over 400 retail doors throughout 13 states. • Created and managed deployment strategy for remodels… Show more Managed Retail channel store design development, visual merchandising initiatives, product refreshes, and brand awareness through cross team collaboration with HQ, Area, and Regional support groups. • Oversaw marketing and merchandising design creative, trials, and initiatives through partnership with operations and sales teams to ensure delivery of localized materials to support growth in over 400 retail doors throughout 13 states. • Created and managed deployment strategy for remodels in over 300 legacy retail locations with a budget of $20 million through coordination of multiple cross-functional teams. • Conducted market visits to evaluate store execution of national merchandising strategy, provide training on vendor elements, and receive feedback from front-line employees on the effectiveness of all marketing elements within their locations. • Developed and progressed team into high performing leaders of the business with an emphasis on listening to the customers and sought out ways to find new solutions and enhance time management. Show less

Denver, Co

Managed Local and Premium Agent merchandising strategies and training for Agent locations and sales teams, ensuring alignment with business priorities. • Managed $300,000 annual budget of Co-Op funds for procurement of marketing campaigns, in-store fixtures and merchandising materials by master agent and local agents. • Developed sales incentive programs with a budget of $150,000 for local agents to drive growth and improve employee training, customer and employee satisfaction, and… Show more Managed Local and Premium Agent merchandising strategies and training for Agent locations and sales teams, ensuring alignment with business priorities. • Managed $300,000 annual budget of Co-Op funds for procurement of marketing campaigns, in-store fixtures and merchandising materials by master agent and local agents. • Developed sales incentive programs with a budget of $150,000 for local agents to drive growth and improve employee training, customer and employee satisfaction, and retention. • Prepared and analyzed sales reporting to provide detailed analysis of programs and growth opportunities. Show less

Denver, Co

Managed the distribution of retail merchandising strategies across a five state region for Corporate Owned retail locations. Cross function partnership with several teams to execute the store design for new site builds. Manage the deployment of retail hardware and installation schedules. • Managed retail store operations, location deployments, remodels, brand marketing, and closures. • Project Manager for all Retail hardware requests and deployment.• Merchandising lead for… Show more Managed the distribution of retail merchandising strategies across a five state region for Corporate Owned retail locations. Cross function partnership with several teams to execute the store design for new site builds. Manage the deployment of retail hardware and installation schedules. • Managed retail store operations, location deployments, remodels, brand marketing, and closures. • Project Manager for all Retail hardware requests and deployment.• Merchandising lead for Mountain Region. Show less

Colorado Springs, Colorado

Trained and developed Retail Sales Associates and Customer Service Representatives in a retail environment to ensure high customer satisfaction and drive sales growth. Manage to KPI targets to ensure profitability from sales and operations metrics.

Colorado Springs, Colorado

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Business Administration, Marketing

Bachelor'S Degree, Business Administration, Management

Yoga Teacher

Activities and Societies: Yoga Alliance Registered Yoga Teacher - RYT 200

Bachelor Of Science - Bs, Business Administration And Management

Bachelor Of Science - Bs, Business Administration - Marketing