Daniel Peters

Daniel Peters Email and Phone Number

Group Brand Director @ Pereira O'Dell | Strategic Business Lead @ Pereira O'Dell
san francisco, california, united states
Daniel Peters's Location
Larkspur, California, United States, United States
Daniel Peters's Contact Details

Daniel Peters personal email

n/a

Daniel Peters phone numbers

About Daniel Peters

I am a Group Brand Director at Pereira O'Dell, a full-service creative agency, with extensive experience in integrated marketing. My core competencies include developing and executing omni-channel campaigns and sponsorships that drive business results and brand awareness for clients in various industries, such as financial services, telecommunications, sports management, automotive, and non-profit.As the strategic business lead for the Fifth Third Bank account, I own senior level relationships and lead interagency teams to ensure alignment across key business initiatives. I am also the agency lead for a major Ad Council campaign that aims to create positive social change. My passion is to create meaningful and memorable experiences for consumers and communities that align with the brand's vision and values.

Daniel Peters's Current Company Details
Pereira O'Dell

Pereira O'Dell

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Group Brand Director @ Pereira O'Dell | Strategic Business Lead
san francisco, california, united states
Website:
pereiraodell.com
Employees:
139
Daniel Peters Work Experience Details
  • Pereira O'Dell
    Group Brand Director
    Pereira O'Dell Jul 2022 - Present
    - Serve as the strategic lead for Fifth Third Bank, enhancing brand awareness and preference through innovative marketing initiatives, resulting in double-digit increases in brand consideration metrics.- Cultivate senior-level partnerships by understanding client challenges and objectives, effectively translating them into actionable marketing strategies.- Spearhead a major Ad Council campaign addressing gun violence, demonstrating ability to mobilize diverse teams toward a common goal.- Agency lead for major Ad Council campaign
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  • Wells Fargo
    Program Manager (Contract)
    Wells Fargo Jun 2021 - Jul 2022
    San Francisco Bay Area
    - Directed complex multi-channel marketing campaigns that supported major sponsorships, contributing to brand growth and customer engagement.- Collaborated with cross-functional teams including Product, Media, and Analytics to align marketing efforts with business targets and brand standards.- Acted as the external agency liaison, ensuring cohesion and effectiveness across diverse marketing channels.
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  • Doordash
    Senior Manager, Consumer Marketing At Doordash (Contract)
    Doordash Sep 2020 - Jun 2021
    San Francisco Bay Area
    - Developed and executed an omni-channel marketing strategy for high-profile partnerships with BubbaWallace and NASCAR, setting the groundwork for successful program launches.
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  • Bbdo San Francisco
    Account Director
    Bbdo San Francisco May 2017 - Sep 2020
    San Francisco Bay Area
    - Launched the award-winning Wells Fargo “Holiday Food Bank” campaign, generating 120M meals in 3 years, significantly increasing brand favorability and trust.- Managed the "Re-Established" brand campaign that achieved a notable uptick in customer favorabilitythe first positive score in four years.- Won three Sports Clios for the “My Other Team is Mexico” soccer campaign launched with a single social post; 30x increase in sales of affinity cards and opinion pieces in NYT, WSJ and USA Today.
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  • Butler, Shine, Stern & Partners
    Account Director
    Butler, Shine, Stern & Partners Feb 2014 - May 2017
    San Francisco
    - Led the “Defy Labels” 2016 MINI Cooper Super Bowl campaign including the in-game commercial, long-form interviews, social teasers, partnerships and digital content- Ran the “Defy Labels (Part 2)” 2016 Olympic Games Campaign featuring seven US Olympians - Oversaw six major car launches and brand initiatives including relaunch of iconic Two-Door Hardtop- Managed multi-year celebrity partnerships with the brand
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  • Mcgarrybowen
    Account Supervisor
    Mcgarrybowen Mar 2011 - Jan 2014
    New York
    - Supervised a team of five to manage IndyCar, X Factor, Turbo (the movie) and Disney sponsorships - Oversaw up to eight partner agencies as Verizon AOR lead to ensure all creative work met strategic objectives and brand/campaign identity - Produced 15 national tv spots, multiple radio, print, newspaper, OOH insertions, digital and social campaigns and managed all digital creative development
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  • Concacaf
    Brand Manager
    Concacaf Jan 2007 - Jan 2011
    - Managed development of integrated multi-platform campaigns for the 2007 and 2009 CONCACAF Gold Cup: the premier competition for the Confederation- Revamped and upgraded the corporate website and developed an online strategy including social media in conjunction with new site launch- Ideation and rollout of the brand strategy for the CONCACAF Champions League which included logo, look and feel, marketing assets for teams, in-stadia materials, trophy, medals, sleeve patch
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Daniel Peters Skills

Sponsorship Sports Marketing Social Media Marketing Digital Media Integrated Marketing Relationship Marketing Brand Development Advertising Digital Strategy Marketing Communications Digital Marketing Social Media New Media Online Advertising Marketing Strategy Brand Awareness Marketing Media Relations Press Releases Event Management Brand Management Sports

Daniel Peters Education Details

Frequently Asked Questions about Daniel Peters

What company does Daniel Peters work for?

Daniel Peters works for Pereira O'dell

What is Daniel Peters's role at the current company?

Daniel Peters's current role is Group Brand Director @ Pereira O'Dell | Strategic Business Lead.

What is Daniel Peters's email address?

Daniel Peters's email address is da****@****rgo.com

What is Daniel Peters's direct phone number?

Daniel Peters's direct phone number is (415) 331*****

What schools did Daniel Peters attend?

Daniel Peters attended Durham University.

What skills is Daniel Peters known for?

Daniel Peters has skills like Sponsorship, Sports Marketing, Social Media Marketing, Digital Media, Integrated Marketing, Relationship Marketing, Brand Development, Advertising, Digital Strategy, Marketing Communications, Digital Marketing, Social Media.

Who are Daniel Peters's colleagues?

Daniel Peters's colleagues are Luis Jiménez, Madhuri Goenka, Janete Sillva, Gary Lee, Cali E., Denise Corazza, Angelica Lopez-Gonzalez.

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