I spearhead brand development and online presence initiatives. My expertise lies in streamlining creative processes to enhance efficiency and team productivity. I've successfully implemented talent acquisition strategies to attract top-tier creative professionals, enriching our department’s capabilities. Leading cross-functional teams, I ensure the delivery of high-quality creative assets, on time and within budget. My role involves driving revenue growth through targeted marketing initiatives, underpinned by comprehensive market research and competitive analysis. I excel in developing innovative design concepts for high-impact marketing campaigns, significantly boosting brand recognition.

Designing the future of real-time communication, I lead prduct design for web and mobile applications at WebRTC Ventures, where innovation meets user experience. Specializing in telehealth, edtech, and global communication solutions.I lead the design of intuitive and engaging user interfaces, transforming complex requirements into seamless experiences.

As a versatile Creative Director at Los Paleteros, a startup specializing in specialty ice cream, I led a broad spectrum of initiatives that propelled the company to become the fastest-growing ice cream vendor in the country. My role spanned Brand Manager, Marketing Officer, and Product Development Lead, orchestrating the branding, marketing strategies, and product innovation. I optimized design resources and digital presence, improving website functionality, social media engagement, and SEO performance. My strategic marketing efforts, grounded in thorough market research and competitive analysis, significantly drove revenue growth. I streamlined creative processes, boosted team efficiency, and attracted top creative talent, contributing to the expansion to over 30 brand stores and a network of more than 1000 vendors, establishing Los Paleteros as a market leader.In 2015 Los Paleteros brand was sold to Helados Malavasi.

As the Founder of Box Life, I orchestrated the rise of Costa Rica's largest cross-functional gym chain, culminating in five premier locations at its zenith. My stewardship covered every aspect of the company's development and growth. I led location development, ensuring strategic placement and top-notch facilities, which were pivotal in becoming the country's leading cross-functional gym chain. My proactive approach in client acquisition and retention strategies significantly increased our membership base. I managed financial operations, ensuring sustainable growth and profitability. My leadership extended to staff management, where I fostered a motivated and skilled team, and to marketing, where I implemented strategies that heightened our market presence and solidified Box Life as a powerhouse in the fitness industry.