Driving growth and innovative merchandising strategies for $300M in revenue across 3 core categories. > Re-launched marine battery category chain-wide with best-in-class battery rack fixturing versus prior inline shelved merchandising. New presentation with customer focused signage and strategic promotional price cadence has driven +$6M in sales growth YTD 2024 vs 2023.> Launched new vendor partners in the premium battery space including Odyssey Battery and Abyss Lithium Battery. Both brands contributing to West Marine outpacing the market in sales growth and share.> Negotiating strong profitability improvement in oils and lubricants categories of 10-20% cost savings. Achieved cost savings on key skus that have unlocked 150% unit lift in West Marine Pro channel for 2024 winterizing season.

Owning all aspects of strategic sourcing for core office supplies categories to deliver millions in cost reductions and cash flow improvements through strategic supplier negotiations.

> Working with the senior merchant of print hardware and director of print solutions to deliver a best in class printing solution experience for our SMB customers. Responsible for vendor management and negotiations, assortment planning (all routes to market), pricing, and promotions. Strategic and comfortable owning business decisions for a billion dollar category. > Worked cross functionally with marketing and inventory management to ensure successful launch of new retail planograms and online assortments> Presented weekly to the VP of technology on strategic initiatives needed to grow market share and exceed sales and margin plans

Reporting directly to the director of printing solutions categories.

> Planned the category roadmap with senior merchant to understand opportunities for national brand and private brand growth, costs savings, sku assortment optimizations, etc.> Completed analyses for category promotions and formulated sku level pricing strategies to drive incremental sales and margin dollars.> Worked cross functionally with marketing and inventory management to ensure successful launch of new retail planograms and online assortments.

> Analyzed sales and consumer insights data to recap weekly category performance and recommend strategy changes to senior merchant.> Planned promotional strategies by quarter for retail and e-commerce business channels to drive incremental sales growth.> Negotiated and managed vendor funding for category promotions totaling over $1 Million in vendor funding annually.> Proofed marketing materials and coordinated new product launches in retail and e-commerce channels.