Diligent and driven Marketing professional with 6 years of experience dedicated to surpassing expectations in team collaboration and customer satisfaction. Proficient in crafting and implementing innovative marketing strategies and initiatives that drive sustained brand growth.Specialising in creating powerful strategic campaigns, I delve deep into market research to understand customer needs. I aim to boost up-sell, encourage cross-selling, ensure customer loyalty, and prevent churn. I can turn insights into powerful campaigns that create a lasting impact.As a Global Customer Marketing Executive at Optimizely, I spearheaded dynamic marketing initiatives that significantly increased product awareness and customer satisfaction. By fostering strong team partnerships and executing targeted campaigns.Prior to that, as a Digital Marketing Executive at Idio (Now Optimizely), I honed my skills in event planning, strategic planning, and data analysis. By closely collaborating with teams, I boosted project success rates and meticulously managed Salesforce data for informed decision-making.Following a period of transition after being made redundant last year, I took time for personal growth. During this time, I leveraged my expertise as a Marketing Consultant for local businesses, offering comprehensive services such as marketing and paid ads strategy development, logo design, website creation, and more. This diverse experience not only broadened my skill set but also reinforced my adaptability and creativity in tackling new challenges.