Daniel Rogers Email and Phone Number
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With 10+ years of CPG sales and marketing leadership experience, I offer a comprehensive understanding of the consumer marketplace including channel development, digital marketing, and program management. Increasing market share, growing revenues, and cultivating strategic partnerships is what I do best. ➡️ Areas of expertise include:● Sales and Category Growth: Experience working with key national retailers to develop strategies and programs to build brand awareness.● Relationship Building: Foster long-term relationships by taking an honest, fully transparent approach. ● Team Leadership: Create a dynamic, team-focused environment through delivering training and empowering others to achieve results. ● Business and Analytical Acumen: Offer an in-depth understanding of sales cycle process from data analysis, cross-functional engagement, and innovative customer approaches. By working with buyers, I am able to expand distribution through placement of new items, close product voids, create consumer brand awareness, and provide insights on emerging national and regional trends, I deliver incremental category growth. I am an award-winning, business-savvy, client-focused individual who has a strong work ethic and is persistent in the pursuit of success.➡️ My Specialties: Sales | Marketing | Product Management | Category Analysis | Customer Management | Cross-functional Collaboration | eCommerce | Coaching & Mentoring, ➡️ Let’s Connect: Please contact me here on LinkedIn or at Drogers26@gmail.com
Tyson Foods
View- Website:
- tysonfoods.com
- Employees:
- 41330
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Customer Development Manager: H-E-BTyson FoodsDallas, Tx, Us
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Customer Development ManagerTyson Foods Apr 2023 - PresentSpringdale, Ar, Us
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Ecommerce Senior Manager: KrogerPepsico Nov 2022 - Apr 2023Purchase, New York, UsHired by PepsiCo to implement strategies to drive category and market share at Kroger.com across all modalities (pick-up, delivery, ship) based on shopper insights and market trends. To do this, I partner internally with sales, insights, brand, and commercial teams on merchandising principles and establish processes to ensure regular optimization of assortment/content, promotional ROAS improvement, and communication with Kroger buyers (eCommerce and brick/mortar) and PepsiCo field staff. ● Improved organic ranking on Kroger’s webpage by leveraging clickstream data to uncover top 10 search terms and incorporate results into bagged snack category titles.● Brought in additional sales by working with retailer’s eCommerce team and data engineers to offer shoppers the ability to pre-order new items.● Partnered with Anheuser Busch and internal PepsiCo teams (shopper marketing, category management) to develop 360 co-branded SuperBowl campaign targeting Kroger shoppers via in-store, online, and Delivery Now shopping options. -
Customer Business Manager: H-E-B & Affiliated FoodsMccormick Sep 2020 - Nov 2022Hunt Valley, Maryland, UsI was promoted to handle H-E-B and HEB.com accounts. Collaborating internally with sales, branding, supply chain, and digital content departments, I organized category line reviews, drove volume and share expansion by meeting new item, assortment, pricing, and merchandising objectives. Through in-store and online presentations I educated buyers and sold annual as well as 3-year plans. ● Organized Culinary Summit at Stubb’s Restaurant in Austin, TX featuring a professional chef who educated buyers and customers on regional flavors followed by presentation of new shelving principles, key holiday promotions, and competitive analysis. ● Secured relisting of 45 items on HEB.com and expanded product content and attribution which boosted discoverability. Applied new cross-functional processes which improved HEB digital content team efficiency.● Delivered forecasted lift of +6% FY21 against +3% goal by widening distribution in Condiment, Frozen Meals, Frozen Poultry, and Rice categories.● Ranked #1 in sales growth among all US account managers; delivered 29.5% growth against goal of +10%. -
Ecommerce Customer Business ManagerMccormick Jan 2019 - Dec 2020Hunt Valley, Maryland, UsIn this role, I was charged with volume objectives, promotional execution, distribution targets, and retail price administration at key HQ accounts. I ensured retailers met business criteria and were positioned for scalable business integration and partnered with internal social media, ad agency, and brand teams to procure content (photography, videos, advertisements) to strengthen brand awareness, conversion, and overall ROAS.● Achieved +32% sales increase in 2019 (quota of +25%) through acquiring new business and growing existing account volume using consultative sales approach. Reached out to buyers via LinkedIn and networked with CPG colleagues to gain traction with new companies.● Spearheaded development of McCormick branded single-serve spice pouches, a new sales channel. Interfaced internally (sales, finance, legal) and externally (customer, co-packer) to guide the project which ultimately exposed millennials to McCormick brand through sampling as an ingredient in HelloFresh Meal Kits. ● Shifted Boxed.com buyer’s perception on margin structure over two-year period resulting in profit growth and solidified customer loyalty.
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District Manager: AwgMccormick Oct 2016 - Jan 2019Hunt Valley, Maryland, UsAccountable for selling and managing McCormick’s brands to Associated Wholesale Grocers’ (AWG) customers in the Memphis, Nashville, Springfield, and Great Lakes AWG divisions. I handled 10 accounts including Alliance Marketing, Houchens, Food Giant, Strack Van Til, and AWG Internal Ad Groups and supported 3rd party brokers to assure flawless retail performance of everyday and seasonal promotions.● Attained 7% sales rise vs. +4% quota through initiating aggressive promotional strategies, obtaining ad support, selling innovation and merchandising, and introducing shelving re-orchestration project. ● One of 20 sales employees recognized by VP of Sales for exceeding FY’17 sales target. Invited to attend Quota Busters, an opportunity to share best practices with company leaders and peers.
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Category Management Analyst: Safeway/AlbertsonsMccormick Sep 2015 - Sep 2016Hunt Valley, Maryland, UsIn my initial role with McCormick, I provided in-depth reporting and analysis to derive category strategy and uncover business opportunities for the West Coast Region Tier 1/2/3 accounts (Safeway/Albertsons, SaveMart, and Raley’s). I led a team of sales representatives, broker analysts, and space techs to produce new item launch presentations.● Generated additional 8% profit by identifying and presenting pricing opportunities.● Designed standardized category/segment templates for Tier 1 accounts nationwide which aided in illustrating performance measurements in category presentations.
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Retail Sales RepresentativeThe Hershey Company Sep 2012 - Sep 2015Hershey, Pennsylvania, UsDirected 31-account territory, assembling Nielsen deck for greater Denver area to enhance awareness of category and pack-type trends resulting in increased sales and reduced trade waste.● Escalated territory sales 12.4%. Recognized as key contributor and selected by VP of Retail Sales to participate in Building Retail Excellence Conference. Joined top 25 retail sales reps to learn new sales and marketing techniques.● Trained 5 new retail sales representatives on consultative selling and guided teammates to adhere to key programming standards. -
Premier Mortgage Lending SpecialistHsbc Jan 2011 - Aug 2012London, GbIn this role I assisted with analyzing mortgage loan compliance documents and assessed information and verified data entry accuracy.● Contributed to 95 residential mortgage loans as part of Manhattan NYC team. Delivered on-time closure of deals without any additional payments by customers. Recognized by Senior Vice President of Mortgage Operations. -
Verizon Nfl Brand AmbassadorMarketing Werks - Simply Staffing Inc. Oct 2010 - Dec 2011Chicago, Il, Us
Daniel Rogers Skills
Daniel Rogers Education Details
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State University Of New York At OswegoMarketing
Frequently Asked Questions about Daniel Rogers
What company does Daniel Rogers work for?
Daniel Rogers works for Tyson Foods
What is Daniel Rogers's role at the current company?
Daniel Rogers's current role is Customer Development Manager: H-E-B.
What is Daniel Rogers's email address?
Daniel Rogers's email address is da****@****ick.com
What schools did Daniel Rogers attend?
Daniel Rogers attended State University Of New York At Oswego.
What are some of Daniel Rogers's interests?
Daniel Rogers has interest in Children, Traveling, Snowboarding, Golfing, Socializing.
What skills is Daniel Rogers known for?
Daniel Rogers has skills like Multi Tasking, Leadership, Analytical Skills, Public Speaking, Direct Marketing, Problem Solving, Crm, Sales, Networking, Marketing, Powerpoint, Public Relations.
Who are Daniel Rogers's colleagues?
Daniel Rogers's colleagues are Ella Wilks, Cristian Tadeo Alvarado González, Terri Siders, Nandram Gatiyha Gatihya, Tiara Rogers, Dylon Drummond, Calvin Washington.
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