Daniel Rogers Email & Phone Number

Dallas, Tx, Us

Springdale, Ar, Us

Purchase, New York, Us

Hired by PepsiCo to implement strategies to drive category and market share at Kroger.com across all modalities (pick-up, delivery, ship) based on shopper insights and market trends. To do this, I partner internally with sales, insights, brand, and commercial teams on merchandising principles and establish processes to ensure regular optimization of assortment/content, promotional ROAS improvement, and communication with Kroger buyers (eCommerce and brick/mortar) and PepsiCo field staff. ● Improved organic ranking on Kroger’s webpage by leveraging clickstream data to uncover top 10 search terms and incorporate results into bagged snack category titles.● Brought in additional sales by working with retailer’s eCommerce team and data engineers to offer shoppers the ability to pre-order new items.● Partnered with Anheuser Busch and internal PepsiCo teams (shopper marketing, category management) to develop 360 co-branded SuperBowl campaign targeting Kroger shoppers via in-store, online, and Delivery Now shopping options.

Hunt Valley, Maryland, Us

I was promoted to handle H-E-B and HEB.com accounts. Collaborating internally with sales, branding, supply chain, and digital content departments, I organized category line reviews, drove volume and share expansion by meeting new item, assortment, pricing, and merchandising objectives. Through in-store and online presentations I educated buyers and sold annual as well as 3-year plans. ● Organized Culinary Summit at Stubb’s Restaurant in Austin, TX featuring a professional chef who educated buyers and customers on regional flavors followed by presentation of new shelving principles, key holiday promotions, and competitive analysis. ● Secured relisting of 45 items on HEB.com and expanded product content and attribution which boosted discoverability. Applied new cross-functional processes which improved HEB digital content team efficiency.● Delivered forecasted lift of +6% FY21 against +3% goal by widening distribution in Condiment, Frozen Meals, Frozen Poultry, and Rice categories.● Ranked #1 in sales growth among all US account managers; delivered 29.5% growth against goal of +10%.

Hunt Valley, Maryland, Us

In this role, I was charged with volume objectives, promotional execution, distribution targets, and retail price administration at key HQ accounts. I ensured retailers met business criteria and were positioned for scalable business integration and partnered with internal social media, ad agency, and brand teams to procure content (photography, videos, advertisements) to strengthen brand awareness, conversion, and overall ROAS.● Achieved +32% sales increase in 2019 (quota of +25%) through acquiring new business and growing existing account volume using consultative sales approach. Reached out to buyers via LinkedIn and networked with CPG colleagues to gain traction with new companies.● Spearheaded development of McCormick branded single-serve spice pouches, a new sales channel. Interfaced internally (sales, finance, legal) and externally (customer, co-packer) to guide the project which ultimately exposed millennials to McCormick brand through sampling as an ingredient in HelloFresh Meal Kits. ● Shifted Boxed.com buyer’s perception on margin structure over two-year period resulting in profit growth and solidified customer loyalty.

Hunt Valley, Maryland, Us

Accountable for selling and managing McCormick’s brands to Associated Wholesale Grocers’ (AWG) customers in the Memphis, Nashville, Springfield, and Great Lakes AWG divisions. I handled 10 accounts including Alliance Marketing, Houchens, Food Giant, Strack Van Til, and AWG Internal Ad Groups and supported 3rd party brokers to assure flawless retail performance of everyday and seasonal promotions.● Attained 7% sales rise vs. +4% quota through initiating aggressive promotional strategies, obtaining ad support, selling innovation and merchandising, and introducing shelving re-orchestration project. ● One of 20 sales employees recognized by VP of Sales for exceeding FY’17 sales target. Invited to attend Quota Busters, an opportunity to share best practices with company leaders and peers.

Hunt Valley, Maryland, Us

In my initial role with McCormick, I provided in-depth reporting and analysis to derive category strategy and uncover business opportunities for the West Coast Region Tier 1/2/3 accounts (Safeway/Albertsons, SaveMart, and Raley’s). I led a team of sales representatives, broker analysts, and space techs to produce new item launch presentations.● Generated additional 8% profit by identifying and presenting pricing opportunities.● Designed standardized category/segment templates for Tier 1 accounts nationwide which aided in illustrating performance measurements in category presentations.

Hershey, Pennsylvania, Us

Directed 31-account territory, assembling Nielsen deck for greater Denver area to enhance awareness of category and pack-type trends resulting in increased sales and reduced trade waste.● Escalated territory sales 12.4%. Recognized as key contributor and selected by VP of Retail Sales to participate in Building Retail Excellence Conference. Joined top 25 retail sales reps to learn new sales and marketing techniques.● Trained 5 new retail sales representatives on consultative selling and guided teammates to adhere to key programming standards.

London, Gb

In this role I assisted with analyzing mortgage loan compliance documents and assessed information and verified data entry accuracy.● Contributed to 95 residential mortgage loans as part of Manhattan NYC team. Delivered on-time closure of deals without any additional payments by customers. Recognized by Senior Vice President of Mortgage Operations.

Chicago, Il, Us