Daniel Read Email & Phone Number

London Area, United Kingdom

Earlier this year, I assumed leadership of the Advertising Operations department in conjunction with Client Development. I was already very familiar with the team but as lead I oversaw scheduling, production and implementation of all advertising campaigns running through Hawk, ensuring accurate and timely execution of every campaign and making sure they delivered on all internal and external business requirements. I ensured the smooth execution of the day to day activities within the department and despite only having the chance to lead the team for a relatively short period, I identified and implemented many department efficiencies, introducing better ways of working, creating a more productive culture and enabling constant improvement in performance.

London, England, United Kingdom

Responsible for the leadership of the Client Development department, which provided actionable insights to agencies and clients. I provided hands on expertise and leadership across campaign analytics and reporting, visualisations, data management, segmentation analysis and targeting, and research initiatives. Created a data driven culture, deepening campaign insights to help inform audience and marketing strategies. Provided data driven insights to enhance decision making across audience and product development, to drive improved performance across all campaigns. Provided strong technical and analytical expertise to continuously enhance our suite of dashboards and reports, and supported users to interpret results. Helped to develop a data roadmap, identifying and on-boarding new data sources that provided deeper analytics and insights to our customers. Developed and launched a Hawk research offering, overseeing the entire research and going to market process, from formulating the strategy and objectives, to designing and conducting the research methodologies, to analysing and reporting the findings back to agencies and clients. Mentored, and developed a high performing team; overseeing project prioritisation, resource allocation and workflow management. Collaborated with internal and external stakeholders to understand business, industry and market challenges and opportunities.

London Area, United Kingdom

In the middle of 2021, TabMo rebranded itself as Hawk. Since then, Hawk has progressed significantly, offering advertisers a comprehensive cross-channel platform that effectively connects various digital channels through device retargeting, cross-channel messaging, and cross-channel attribution.In the Summer of 2020 I took a step back from the platform sales side of my role and started leading the Client Development department. This department led all communications with agencies/clients once campaigns were live; this included providing delivery updates, weekly/end of campaign reports, answering any incoming campaign queries, sharing a post-campaign analysis deck and being on hand to present all campaign insights to the agency/client as and when necessary.I had overall responsibility for the levels of service being provided to all agency/client partners and had to ensure they exceeded expectation, instilling total confidence in the agency/client regarding the handling of their campaigns. As Hawk had become a cross-channel platform, moving from purely mobile advertising to include DOOH, CTV, programmatic audio and gaming, I took a proactive approach, continuously looking for servicing improvements through innovative ways of working, new processes/insight opportunities and evolving our approach to client services. I led a team of Client Development Managers and Execs, supporting them in their daily work and acting as a mentor and coach to facilitate their development and progression in the business.

London, United Kingdom

TabMo launched its owned and operated platform, Hawk, in 2016; it was the most advanced mobile DSP in market and the first to incorporate in-built creative modules within the user interface itself. My main responsibilities were:• Identifying new trading opportunities across both managed and SaaS revenue• Monitored and evaluated existing trading deals, ensured the terms of every deal worked in TabMo's favour, evaluating the business growth opportunities and identifying opportunities to renegotiate deals in order to see higher revenue growth• Worked with the Commercial Director to monitor and evaluate existing trading deals. This ensured as many clients as possible were spending off the back of having an agency deal in place. It ensured any accrued trading value was being distributed as efficiently as possible and that the sales team were communicating our trading position within the agencies correctly.• Monitored revenue and group KPIs; assisted the sales team with their strategic planning by communicating such things as where we were winning in terms of revenue growth, where we were missing opportunities and which agencies should have been spending more, given the trading deals we had in place.• Yield management; analysed and evaluated how consistent we were with pricing and where we needed to make adjustments• Tracked closed revenue; supplying all numbers to our Paris based central finance team and worked with them to reconcile all revenue on a quarterly basis • Worked closely with the Adops and Client servicing teams to identify any potential campaign under deliveries and ensured all measures were taken to avoid losing revenue• Ensured my knowledge of the DSP was good enough to showcase the platform and all of its features, during demo's to both agency programmatic teams and clients directly• Kept close contact with market movements to help understand where new SaaS opportunities might open

London, United Kingdom

Mobsta are a UK based advertising sales business specialising in location, audience and attribution. Founded by a team of experienced industry experts with headquarters in London, Mobsta's mobile advertising solution helps brands engage with verifiable audience segments via highly accurate location-aware mobile campaigns which are powered by their DSP and DMP.As Head of Trading my responsibilities mirrored what I'd done at Weve: -Proactively pursuing, negotiating, setting up and monitoring all agency/client trading deals and managing the effects these trading deals had on the company P&L-Pricing: understanding all implications of pricing structures and collaborating with our US technology partners to guarantee that the DSP had sufficient access to high-quality inventory, to fulfil all external obligations. Ensuring all pre-agreed pricing agreements and minimum spend levels were adhered to both internally and externally-Strong relationships with all external partners; group trading heads, agency trading heads, brands, ad networks and publishers-Leveraging the distinctive trading opportunities offered by the DMP, including access to unique audiences, substantial premium scale, exclusive agreements with publishers, among other advantages.

London, United Kingdom

As Trading Head my key responsibility was to ensure they were set up to trade as efficiently as possible with all external partners – agencies, brands and 3rd parties. This involved:-Proactively pursuing, negotiating, setting up and monitoring all agency/client trading deals and managing the effects these trading deals had on the company P&L-Pricing: understanding all implications of pricing structures and inventory management; working with the inventory team to ensure all inventory was maximised on a weekly/monthly basis. Ensuring all pre-agreed pricing agreements and minimum spend levels were adhered to both internally and externally-Strong relationships with all external partners; group trading heads, agency trading heads, brands, ad networks and publishers

London, United Kingdom

Weve were a mobile marketing and advertising company, co-owned by O2, Vodafone and EE. I worked under the Head of Trading to ensure Weve were set up to trade efficiently with all external partners – agencies, brands and 3rd parties.

London, United Kingdom

I managed two teams; the first bought 50% of all digital media activity, the second planned and bought all radio activity, across OMD UK. Digital responsibilities: Key clients were McDonalds, Boots, Citroen, Easyjet and SonyI led a team of Mangers and Executives, advising when necessary, managing resource and workloads fairly, whilst also negotiating and agreeing deadlines with other account stakeholders (across client teams and within the digital department) to ensure all work was delivered on time.I helped develop and manage all deal and PRF delivery, proactively managing client's digital deals; budgeting, forecasting and deal delivery.I led the development of each clients annual buying strategy; ensuring it was both forward thinking whilst also integrating all relevant digital channels. In doing this it was essential for me to understand OMD’s commercial/digital agenda and develop digital strategies and plans that delivered against them. I regularly worked with senior media owners to develop unique opportunities for OMD and its clients.Radio responsibilities: I was made head of radio in March 2012, managing a six person team responsible for all planning and buying decisions.As well as coaching and nurturing the team I helped develop and autonomously managed all deal and PRF delivery. I was the radio ambassador across the agency; proactively keeping the wider business informed of all relevant radio news/information. This included sharing/showcasing all good work amongst the team, department and agency, ensuring the best work was both PR'ed and entered into any relevant awards.

London, United Kingdom

As a Media Manager I guided teams across both TV and Radio buying/investment:TV Responsibilities: Campaign delivery and client liaison across key agency accounts including Coca-Cola, BMW, MINI, Heinz, AOL, Eurostar, 20th Century Fox, Panasonic, Molson-Coors, P&O Cruises, NPower, Teletext and Kerry Foods.I managed a team of Executives to deliver the most effective campaign results, ensuring full PRFs were achieved at audit. This meant having sufficient negotiation skills, in order to drive the most effective delivery of every campaign. It required working closely with auditors before, during and after periods of activity, to ensure all campaigns were being judged fairly and therefore delivered the strongest possible results.Radio responsibilities: I managed a three person team responsible for campaign planning & delivery and client liaison on key agency accounts, including Coca-Cola, BMW, MINI, Heinz, AOL, Eurostar, 20th Century Fox, Panasonic, Molson-Coors, P&O Cruises, NPower, Teletext and Kerry Foods.

As an Executive I continued my TV buying responsibilities; managing airtime activity for BMW/MINI, Coors Beer (Carling, Grolsch and Coors Light) as well as John West. I developed strong relationships on the sales side, building a good network of contacts which allowed me to be in the best position to negotiate the highest quality airtime. I was also exposed more to the planning side of TV/wider media campaigns which, through audiences insights and targeting strategies, allowed me to develop a better understanding of why brands target specific audiences, at specific times.

Vizeum operated as a worldwide network specialising in communications planning and media buying, designed to meet the demands of the modern media landscape. I participated in a graduate training program that encompassed various disciplines across all agencies within the Aegis group. I advanced to the role of a television buyer, overseeing campaigns for prominent clients including BMW/MINI and Coors Beers (Carling, Grolsch and Coors Light).

Ba, Culture, Media And Communication, 2:1

Ba, Architecture