Daniel Ribas Email & Phone Number

São Paulo, São Paulo

Responsible to develop all the strategy for distributors channels, including sell in, sell out, marketing activities, competitive analysis and help the channel to increase the volume on hp products for SMB segment. Other activity in this role is to develop all the strategy for 2nd tier channels in order to growth the HP breadth, keep these channels focused to sell more HP, develop tools to allow our channels to do business with HP and manage the sales team responsible to sell for resellers.

São Paulo Area, Brazil

Responsible to develop the strategy for Desktops / Notebooks and Workstations products lines for distributors in Brazil (10 biggest channels), by defining the sales quota of each channel, addressing more than US$ 40 million per semester. The main role is to understand the market and develop with the Product Business Units the forecast of material for this segment, best configurations, promotions and campaigns. He works to keep the products highly competitive against our competitors in order to… Show more Responsible to develop the strategy for Desktops / Notebooks and Workstations products lines for distributors in Brazil (10 biggest channels), by defining the sales quota of each channel, addressing more than US$ 40 million per semester. The main role is to understand the market and develop with the Product Business Units the forecast of material for this segment, best configurations, promotions and campaigns. He works to keep the products highly competitive against our competitors in order to increase the sales volume (Sell In), gain mind share in the distributors, increasing the HP’s share on the Market (Sell Out) and consequently increase the coverage of resellers that buys from wholesalers. Show less

São Paulo Area, Brazil

In this role the main objective was to manage the sell in (Desktops, Notebooks and Workstations) to the channels. Work with the channel to keep the health of their inventory, manage all the Market actions (like campaigns, promotions, prizes) to address the sell out of the channel and increase the coverage of resellers in the country. He was responsible to manage a team with 10 people located in each channel in order to address the hp's strategy for these products lines. The main success in this… Show more In this role the main objective was to manage the sell in (Desktops, Notebooks and Workstations) to the channels. Work with the channel to keep the health of their inventory, manage all the Market actions (like campaigns, promotions, prizes) to address the sell out of the channel and increase the coverage of resellers in the country. He was responsible to manage a team with 10 people located in each channel in order to address the hp's strategy for these products lines. The main success in this period was to increase 50% the volume of sales on Small and medium business market and making indirect sales through the distributors represented 45% of the total volume of the company. Show less

São Paulo Area, Brazil

Responsible to define the product portfolio for Brazil, material forecast, sales strategy, sales volume for each sales motion, price positioning, competitive analysis, partners relationship (Intel, Microsoft, Targus, etc..), press relationship. To be aligned with regional and worldwide strategies to develop the products lines in the country.. From Jan 2005 to 08/2005 he was responsible for PCs line focused for Small and Medium Business. From Sep 2005 to July 2007 he assumed the mobility… Show more Responsible to define the product portfolio for Brazil, material forecast, sales strategy, sales volume for each sales motion, price positioning, competitive analysis, partners relationship (Intel, Microsoft, Targus, etc..), press relationship. To be aligned with regional and worldwide strategies to develop the products lines in the country.. From Jan 2005 to 08/2005 he was responsible for PCs line focused for Small and Medium Business. From Sep 2005 to July 2007 he assumed the mobility line (Notebooks and handhelds) for corporate segment. In this period, he had the challenge to increase the sales volume of these lines and consolidate HP as a company of mobility products in Brazil. The main success during this time was to become HP as the leader in brazilian market share in corporate and Small and Medium business segments. Show less

São Paulo Area, Brazil

In this role the main function was to execute partnership with solutions providers and develop relationship with some partners manufacturers (Intel, Microsoft, Samsung, AMD, etc) to provide and complete offer of mobile solutions for handheld market

São Paulo Area, Brazil

Technical pre sales for PCs, Notebooks, Handhelds, Worksatations and Servers. He was responsible for pre sales support for all HPs internal sales group, channels and resellers in order to help them to develop more opportunities, sales proposals and close more deals. Also responsible for commercial and technical trainings (lectures) for channels in whole the country and be the speaker in forums specialized for end user customers (corporate).

São Paulo Area, Brazil

Responsible to implement and install PCs, Notebooks and Servers at the branches in one of the most important companies of food in Brazilian territory (Previously named Sadia and currently named BR Foods). When this projects had finished he was promoted to manage remotely the network of this customer.

English, English

English

2005, Mba In Marketing

MBA in Marketing

1999, Information Technology

Information Technology