Daniel Richardson Email & Phone Number

United Kingdom

Oversee comprehensive sales operations across the UK, EMEA, and APAC regions, strategically expanding Happy Line Toys' footprint to over 35 countries. Lead and mentor international sales teams, optimizing sales models and fostering enduring relationships with key retailers and distributors. Provide strategic direction for new product development and collaborate closely with marketing teams to implement sell-through strategies that support sustainable brand growth.

United Kingdom

Managed international sales for the HEXBUG brand, expanding reach from Europe to the UAE, Africa, and India.Launched Squishmallows in UK/Europe, securing its foothold as a popular brand in the market.Oversaw a team of 12, implementing trade marketing plans and enhancing supply chain efficiencies between the UK and US.Key Achievements:Discovered and launched Squishmallows in the UK/EU markets, laying the groundwork for its continued success.Enhanced revenue growth across all regions, gaining multi-channel distribution coverage.Played a pivotal role in acquiring and developing the Robot Wars Global License.

United Kingdom

Opened and managed sales channels in the UK and Europe, expanding sales significantly by developing a structured sales matrix.Developed and launched a new cooking range for a celebrity chef, significantly boosting market presence.Key Achievements:Grew sales from £1.3m to £5.8m through strategic account planning and building a solid distributor network.

United Kingdom

Launched and led UK operations, overseeing a team of 14 and managing P&L, with notable partnerships with Disney and Lego.Expanded Digital Blue’s reach into European markets, achieving impressive first-year revenue of $4.2 million.Key AchievementsSuccessfully negotiated an extension of the Lego contract, enhancing the product line while optimising costs.Established UK warehousing and sales channels, creating a streamlined supply pipeline.

United Kingdom

Elevated to Director level after successful implementation of strategies that increased revenue and profitability within the UK market.

United Kingdom

Responsible for national domestic and FOB sales business within UK.

United Kingdom

Responsible for regional sales and gaining a great understanding of collectable and craze product andhow that should be managed. Alongside sales I took the time to study best practice as it was here that Iknew I loved the toy industry!

United Kingdom

My first sales position, I started as a trainee and was promoted to Sales Representative after 6 months.