Daniel Rocha Email & Phone Number

Mexico City, Mexico

Mexico City

Mexico City, Mexico

• Lead and implement digital strategy for Colgate-Palmolive across 17 countries including Mexico, Brazil, Colombia, Argentina, and others; leading a team of 12 direct reports
• Collect data to analyze insights, customer behavior, product performance of +80 products from Oral Care, Personal Care and Home Care categories (Total 12, Luminous White, Speed Stick, Palmolive, Fabuloso, Suavitel, and.
• Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
• Develop and implement a testing and optimization roadmap for SEM / SEO campaigns, including A/B testing, landing page optimization, and ad copy testing, to continuously improve performance and drive revenue growth.
• Work closely with Ecommerce and Design teams to ensure the optimization of e-commerce website, land pages and engage user experience meeting best practices.
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch.

Mexico City

• Lead the digital transformation (SEM /SEO, Ecommerce, Email Marketing, Apps) with the development and optimization of 20 digital channels, including corporate sites, online stores, and trademark sites for the holding.
• Design of data dashboards to measure user behavior, user demographics, acquisition channels and funnel conversion rates for all products launched in the digital business ecosystem.
• Establish clear campaign targets and track and measure results in partnership with the Analytics team to constantly improve ROAS and ROI.
• Collaborate with cross-functional teams such as Web Development, UX/UI, and Product to execute digital marketing campaigns and ensure brand consistency across channels.

Mexico City

• Lead the go-to-market strategies for Nesans Dermatology products developing product messaging to be used across all media and customer engagement channels (Pharmacies, Retail, and Ecommerce).
• Lead and negotiate commercial agreements and pricing deals with Retailers such as: Sanborns and Walmart
• Manage a team of 6 sales representatives operating in key locations including Mexico City, Monterrey, and Guadalajara while successfully penetrating and supplying 120 sales points to Farmacias Guadalajara and Farmacias.
• Lead the execution of digital campaigns, ensuring their effectiveness in acquiring new customers while maintaining a strong focus on optimizing costs and maximizing ROI.
• Oversee the performance of the Call Center team, consisting of 8 members, engaged in outbound campaigns to attract new clients for a multilevel business, implementing strategies for personalized customer service within.
• Design and implement key metrics for customer service and sales, offering a detailed assessment of call center performance and campaign success.

Ciudad De México Y Alrededores, México

Desarrollo de nuevas marcas y productos | Diseño de la identidad para productos dermatológicos propios y de terceros | Análisis de mercados | Creación de campañas publicitarias | Conducción de grupos de enfoque | Organización de eventos para captación de clientes | Estrategias de generación y conversión de leads para suplementos alimenticios mediante.

Mexico City

Internal and institutional communication planning and execution | Development and implementation of new interaction models with the public | Institutional relationships with local authorities | Media interviews and publications management with national and international media | Active participation in meetings with political and cultural actors | Creation.

Mexico City

Press releases writing | Design of communication and public relations strategies | Document analysis | Media monitoring | Research on political and social persona | Media training and press conference assistant

Máster En Marketing Digital Y Comercio Electrónico, Marketing/Marketing Management, General

Máster, Marketing Digital Y Comercio Electrónico

Licenciatura, Comunicación Social

Diploma, Web Analytics