• Lead and implement digital strategy for Colgate-Palmolive across 17 countries including Mexico, Brazil, Colombia, Argentina, and others; leading a team of 12 direct reports • Collect data to analyze insights, customer behavior, product performance of +80 products from Oral Care, Personal Care and Home Care categories (Total 12, Luminous White, Speed Stick, Palmolive, Fabuloso, Suavitel, and many others regional and local brands), using this data to inform decision-making processes• Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across search marketing tactics.• Develop and implement a testing and optimization roadmap for SEM / SEO campaigns, including A/B testing, landing page optimization, and ad copy testing, to continuously improve performance and drive revenue growth.• Work closely with Ecommerce and Design teams to ensure the optimization of e-commerce website, land pages and engage user experience meeting best practices.• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch.• Collaborate with Social, Programmatic, Measurement and Analytics teams to assess cross-channel impacts and media contribution by channel to measure media performance and KPI’s

• Lead the digital transformation (SEM /SEO, Ecommerce, Email Marketing, Apps) with the development and optimization of 20 digital channels, including corporate sites, online stores, and trademark sites for the holding companies: Servicios Farmacéuticos Especializados, Pacific Pharma Group, Dermalia, and Ozylab.• Design of data dashboards to measure user behavior, user demographics, acquisition channels and funnel conversion rates for all products launched in the digital business ecosystem.• Establish clear campaign targets and track and measure results in partnership with the Analytics team to constantly improve ROAS and ROI.• Collaborate with cross-functional teams such as Web Development, UX/UI, and Product to execute digital marketing campaigns and ensure brand consistency across channels.

• Lead the go-to-market strategies for Nesans Dermatology products developing product messaging to be used across all media and customer engagement channels (Pharmacies, Retail, and Ecommerce).• Lead and negotiate commercial agreements and pricing deals with Retailers such as: Sanborns and Walmart• Manage a team of 6 sales representatives operating in key locations including Mexico City, Monterrey, and Guadalajara while successfully penetrating and supplying 120 sales points to Farmacias Guadalajara and Farmacias del Ahorro.• Lead the execution of digital campaigns, ensuring their effectiveness in acquiring new customers while maintaining a strong focus on optimizing costs and maximizing ROI.• Oversee the performance of the Call Center team, consisting of 8 members, engaged in outbound campaigns to attract new clients for a multilevel business, implementing strategies for personalized customer service within the network.• Design and implement key metrics for customer service and sales, offering a detailed assessment of call center performance and campaign success.

Desarrollo de nuevas marcas y productos | Diseño de la identidad para productos dermatológicos propios y de terceros | Análisis de mercados | Creación de campañas publicitarias | Conducción de grupos de enfoque | Organización de eventos para captación de clientes | Estrategias de generación y conversión de leads para suplementos alimenticios mediante campañas en redes sociales

Internal and institutional communication planning and execution | Development and implementation of new interaction models with the public | Institutional relationships with local authorities | Media interviews and publications management with national and international media | Active participation in meetings with political and cultural actors | Creation and editing of audiovisual products | Strategies for public and new students attraction | Interns coordination

Press releases writing | Design of communication and public relations strategies | Document analysis | Media monitoring | Research on political and social persona | Media training and press conference assistant