Daniel Rocha Email & Phone Number

Mexico

Mexico

Authority Brands (USA) – Franchise Development- Development of CRM product for multiple business verticals.- Design and development of the Design System for multiple business verticals.- Design of assets for design system.- Research of previous products for revamping new versions.Seguros Monterrey New York Life (México) – Insurance Industry – Mid UX/UI Designer- Research with stakeholders and business for requirements and pain points.- Strategy for development & design of more than 500 assets for training big data models.- Design of Master layouts for multiple assets (different formats).- Review with stakeholders and business.

Mexico

CitiBanamex - Banking Industry• Developed and executed test plans and strategies for various projects, defining test objectives, scope, and test deliverables to ensure that projects were completed on time and under budget.• Created detailed test cases, test scripts, and test scenarios based on project requirements.• Tracked, reported, and managed defects using Jira and ALM, effectively collaborating with developers to resolve issues.• Conducted regression testing to ensure the release of the new software updates are not introducing new defects or impacting existing functionality.• Collaborated with cross-functional teams, including developers, business analysts, and project managers to ensure clear understanding of project requirements and efficient bug resolution by attending daily standup meetings.

Aguascalientes, Aguascalientes, Mexico

• Collaborated with clients to understand their requirements and objectives for web development and design projects.• Developed responsive and visually appealing websites using Content Management Systems such as WordPress to meet clients' specific needs.• Implemented user-friendly navigation and optimized user experience (UX) by applying best design practices and principles.• Implemented search engine optimization (SEO) techniques to improve website visibility and rankings.• Collaborated with clients throughout the project lifecycle, providing regular updates and seeking feedback to ensure project satisfaction.