Daniel Rojas Email & Phone Number

Miami, Florida, United States

Analyzed and optimized ratings performance for a diverse portfolio of shows, leading to improved market positioning and audience engagement.Led a team of 2 analysts, fostering professional growth and maximizing team output.Developed and nurtured relationships with key stakeholders, ensuring alignment on strategic goals and performance metrics.Monitored trends to provide actionable insights, driving cross-platform coordination and audience retention… Show more Analyzed and optimized ratings performance for a diverse portfolio of shows, leading to improved market positioning and audience engagement.Led a team of 2 analysts, fostering professional growth and maximizing team output.Developed and nurtured relationships with key stakeholders, ensuring alignment on strategic goals and performance metrics.Monitored trends to provide actionable insights, driving cross-platform coordination and audience retention strategies.Presented key findings to senior management, influencing strategic decisions and performance goals. Show less

Miami, Florida, Estados Unidos

Delivered insights on content performance to align with business objectives and enhance audience reach.Supported the launch of the company’s content streaming service (ViX), identifying growth opportunities in AVOD/SVOD ecosystems.Collaborated on portfolio performance reviews and projections, driving strategic programming decisions.

Miami, Florida, Estados Unidos

Boosted annual revenue potential by $10M through strategic programming recommendations and ratings optimization.Spearheaded initiatives to mitigate revenue loss, identifying innovative solutions during market disruptions.Researched audience trends to identify opportunities for ratings growth and advertising partnerships.Led cross-functional teams to streamline processes and enhance operational efficiency.

Miami, Florida, United States

Collaborated managing inventories of contents, and planned programs schedules by utilizing audience analysis and marketing data.Gathered and edited information, creating programming briefs for upcoming programs and distributed among different departments.Improved cooperation between departments, boosting communication of information necessary for more accurate scheduling of shows.Developed strategies to maximize ratings of network’s primetime series, resulting in highest… Show more Collaborated managing inventories of contents, and planned programs schedules by utilizing audience analysis and marketing data.Gathered and edited information, creating programming briefs for upcoming programs and distributed among different departments.Improved cooperation between departments, boosting communication of information necessary for more accurate scheduling of shows.Developed strategies to maximize ratings of network’s primetime series, resulting in highest season telecasts.Negotiated contracts and partnerships, saving $250K+ while enhancing service offerings. Show less

Miami/Fort Lauderdale Area

Responsible for preparing promo schedules and making changes on a daily basis as well as providing the Program Editing Department with list of promos for squeeze credits. Monitor Telemundo's and competition's Air to find challenges and opportunities. Prepare promotional launch plans for upcoming programs/novelas and estimate the reach and frequency of such launch campaigns. Successfully implemented the use of Program Duplication reports to find best placements of promo spots. Create and… Show more Responsible for preparing promo schedules and making changes on a daily basis as well as providing the Program Editing Department with list of promos for squeeze credits. Monitor Telemundo's and competition's Air to find challenges and opportunities. Prepare promotional launch plans for upcoming programs/novelas and estimate the reach and frequency of such launch campaigns. Successfully implemented the use of Program Duplication reports to find best placements of promo spots. Create and distribute snipes schedule on a weekly basis and coordinate with promo producers, Art Department and Program Editing to ensure proper and timely placement. Coordinate with sports to include promotional snipes and copy points during major sporting events, such as Mexican League soccer. Provide Master Control and Program Editing with Emergency Promo List for use during Hurricanes or any other situation that affects regularly scheduled programming. Attend Marketing and Primetime Planning meetings to exchange useful information, among others. Show less

Responsible for creating, updating and maintaining network’s audience and ratings analysis reports. Track and analyze shows’ ratings performance constantly to keep programming department informed of trends and suggest any changes in programming as deemed necessary. Provide all programming information (additions, changes, removals) to Nielsen Media Research in order to get accurate measurements. Communicated network’s ratings performance to all other departments to ensure all teams were in line… Show more Responsible for creating, updating and maintaining network’s audience and ratings analysis reports. Track and analyze shows’ ratings performance constantly to keep programming department informed of trends and suggest any changes in programming as deemed necessary. Provide all programming information (additions, changes, removals) to Nielsen Media Research in order to get accurate measurements. Communicated network’s ratings performance to all other departments to ensure all teams were in line with the network’s goals and strategy. Successfully negotiated multiyear deal with IBOPE to acquire ratings service form Mexico, saving the company over $100K. Show less

Serve as liaison between Account Executives and clients to ensure the sales process run smoothly. This is being accomplished by communicating clients’ needs and concerns to the Account Executives; preparing or assist in preparing promotional packages to help close agreements; prepare proposals by gathering qualitative and quantitative research to prove advertising effectiveness to clients; processing orders from new and existing clients; make sure that spots are in on time, as well as making… Show more Serve as liaison between Account Executives and clients to ensure the sales process run smoothly. This is being accomplished by communicating clients’ needs and concerns to the Account Executives; preparing or assist in preparing promotional packages to help close agreements; prepare proposals by gathering qualitative and quantitative research to prove advertising effectiveness to clients; processing orders from new and existing clients; make sure that spots are in on time, as well as making sure the right spots are running; create research pieces and sales packages to improve sales and maximize advertisers’ investment. Show less