👉 What is the certified trade-in value (CTV)?A new retention program unique to Canada now available for (1) car dealerships that understand the importance of being proactive on the market, (2) financial institutions that finance vehicle purchases, and (3) car buying websites.This win-win-win marketing strategy (all three parties come out winners!) benefits: - Consumers: Peace of mind because they receive a free guarantee of the future resale value of their investment;- Car dealerships and financial institutions: A small marketing investment that’s quickly recovered—excellent ROI.Why did I create the certified trade-in value (CTV)?Because I’m passionate about finding solutions to everyday problems. I love the idea of a marketing approach that creates winning solutions that benefit everyone involved. My 20+ years of experience in the insurance sector, combined with my expertise in special programs, were an ideal springboard for creating programs that boost sales for dealerships and banks while increasing customer loyalty.🚗 How does it work?A consumer who purchases or leases a new car (or one that’s no more than five years old) receives a CTV certificate—from the dealership or the bank—guaranteeing the residual or resale value. A few years later, the CTV team invites the owner/lessee back to the dealership. If the value of their vehicle is less than the value indicated in the Canadian Black Book, the vehicle owner/lessee will be compensated up to $2,000 (by the CTV program) on their next purchase, provided they finance it with the same bank (where applicable).The customer then purchases a new vehicle, signing a new contract at the same dealership in order to obtain this refund.🤝 Why do you need this new program?It’s much more than just a simple loyalty program for car dealerships and financial institutions—it’s an innovative, exclusive solution, solidly backed by the renowned accuracy and impeccable reputation of the Canadian Black Book and by our partnership with Northbridge Insurance. A double dose of reliability and credibility! Don’t wait for consumers to ask you about this program! Why risk losing out on sales to competitors who already offer the program?For dealerships and banks: -Market share-Customer loyalty-Increased market value through a portfolio of customers with CTVWant to boost your sales, conquests, and retention rate? ️✉️ danielroux@certifiedtradeinvalue.com418-550-5507