Access and analyze market research data to achieve clinical enterprise goals and meet with a variety of key individuals to determine future direction as it relates to strategic public relations, marketing, patient education and training. Proactively identify opportunities for synergy between digital media channels and maximizing the use of audio/ video content through multiple media outlets. Manage producers, videographers, editors, writers and third-party vendors as needed to develop content for MUSC Publications, Email Blasts, Websites and Broadcast Media. Manage production schedule and work flow for audio video and digital media including coordination of projects from initial concept to final distribution. Designed the process for “Physician Profiles” featuring 750 physicians to be used for social media and MUSC Websites. Provide Content for LDI-Leadership Development Institute a quarterly meeting of 300 Leaders representing MUSC Hospital and University. Collaborate with The University President and Hospital CEO on internal and external communications. Utilize Google Analytics and User Surveys to determine if projects are on target. Maintain Archive System for completed projects.

Respond to Press Releases from Corporations and Government agencies Prepare interview questions to focus on subject matter featured in Press Releases Prep candidates to be interviewed prior to shooting story Create public awareness of Corporate and Government agency’s events Set up and cover live media events Uplink and post streaming video of live web events Perform site surveys, securing equipment, travel arrangements, and managing travel budget. Responsible for operating within FCC and DOT regulations Log and archive tapes

WFMY News 2 is a CBS-affiliated television station serving the Piedmont Triad region of North Carolina, including Greensboro, Winston-Salem and High Point. The station is owned by TEGNA Company. Recruited as a Photographer, Editor and Satellite Truck Operator. Produce, write, shoot and edit stories for on air, half hour, 5 day a week travel news/entertainment show. (PM Magazine) Maintain all equipment and two vehicles Log and archive show tapes.