SEO Specialist who can craft and implement search and content strategies to boost targeted traffic, rankings, conversion rates and audience engagement.With 5 years SEO and digital marketing experience alongside over ten years working in professional services, I have a track record of achieving strategic goals and delivering measurable results.Key experience:- Devising SEO and content strategies- On-page and off-site optimisation- Keyword research and competitor analysis- Analysing data from multiple sources- Performing site audits- Creating bespoke SEO reports
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Seo ManagerTictoc DigitalRossett, Gb -
Seo & Content ManagerTictoc Digital Apr 2024 - Present -
Search Engine Optimization SpecialistSearch Intelligence Ltd Aug 2021 - Apr 2024- Create and implement SEO strategies for clients in order to boost their traffic, conversion rates and audience engagement.- Run and monitor site audits and crawls to identify and fix any issues.- Perform keyword research and competitor analysis- Track keyword ranking and analytics to monitor performance of client websites and make recommendations for improvements.- Analyse data from multiple sources- Create client-friendly reports that highlight SEO performance, actions and KPIs. -
CopywriterSearch Intelligence Ltd May 2021 - Jul 2021- Write fresh and original copy designed to inform and engage target audiences.- Work with clients from a range of industries, including accounting, insurance and digital technology.- Interpret copywriting briefs to understand project requirements.- Conduct high-quality research and be able to understand the client's needs.- Use SEO practices to create content that is customer focused and search engine friendly.- Edit and proofread copy as needed -
M&A Seo ExecutiveSykes Holiday Cottages Oct 2019 - May 2021Chester, United KingdomManage SEO & content work for sister sites and support organic growth of brands.- Create, update and enhance landing page and editorial content on websites- Undertake keyword research to ensure written content is optimised and new pages / blog posts are created- Responsible for the SEO account management for a number of sister brands- Work with Property and Product teams to populate poorly optimised pages and improve efficiency and performance- Report on core KPI's- Use Google Analytics to monitor session and conversion rate performance- Use SEMrush, Ahrefs, SEOmonitor, Screaming Frog -
Content Marketing And SeoFreelance Jun 2019 - Oct 2019WirralWorking with a variety of clients to provide a range of SEO and content marketing services:- Creating online content and optimisating existing content.- Keyword research and competitor analysis to inform strategy.- On-site optimisation (meta descriptions, title tags, CTA.).- Strategic link building.- Conduct site audits to find any impediments to SEO performance.- Monitor changes and performance with Google Analytics, Search Console, Data Studio.- Use SEO tools SEMRush, Moz Pro and Serpstat.- Use WordPress to design and build content pages.
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Senior AdministratorInvestec Wealth & Investment Uk Aug 2013 - May 2019Liverpool, United KingdomCo-ordinating stock and cash transfers in to Investec's custody for Investment Managers based across the UK.Providing front line portfolio transfer service to all Investment Managers across the UK. Liaising directly with other brokers to initiate and manage the transfer process, ensuring cash and stock positions are transferred and valuation and transaction histories are loaded.Dealing with a high volume of transfers often for high net worth clients.Pro-actively working through outstanding items and working with the Investment Managers to diagnose particularly urgent or sensitive items.Accurately recording, maintaining and reviewing inbound ongoing requests.Producing reports for Senior Management to show transfer statistics (both ad-hoc and month end). -
Client Services OfficerPershing, A Bny Mellon Company Sep 2010 - Aug 2013LiverpoolResponsible for managing the operational client relationships for around 100 clients.Providing a front line service for Retail and Institutional firms by being the first point of contact for queries and requests. Using Remedy database, liaising with other departments to resolve any issues, providing regular updates and managing own workload.Producing reports for external clients and internal colleagues showing the statistics of calls (open/aged/type) -
Executive Officer - Project Management And MonitoringGovernment Office For The North West Jun 2007 - Apr 2010Liverpool, United KingdomResponsible for a portfolio of projects across the region, during and following Capital of Culture 2008, with approximately £50 million of funding.Central point of contact for project managers responding to and resolving any queries raised.Regular monitoring of claims and management information via specific monitoring systems. Responsible for claim sign off and authorisation of payments, ensuring costs and KPIs were on target and instructing any expenditure/budget revisions if required.Undertaking regular, pro-active meetings and site visits with applicants to ensure satisfactory progress on project funding and targets.Advising the Head of Project Management on project progress and deadlines.Assisting project applicants to address any weaknesses or shortcomings identified as a result of the monitoring visit.
Daniel Shone Skills
Daniel Shone Education Details
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English Language And Literature, General -
St Margaret'S C Of E High SchoolA Levels
Frequently Asked Questions about Daniel Shone
What company does Daniel Shone work for?
Daniel Shone works for Tictoc Digital
What is Daniel Shone's role at the current company?
Daniel Shone's current role is SEO Manager.
What schools did Daniel Shone attend?
Daniel Shone attended University Of Liverpool, St Margaret's C Of E High School.
What skills is Daniel Shone known for?
Daniel Shone has skills like Project Management, Online Content Creation, Seo Copywriting, Keyword Research, Content Marketing, English, Wordpress, Digital Marketing, Copywriting, Google Adwords, Written Communication, Search Engine Optimization.
Who are Daniel Shone's colleagues?
Daniel Shone's colleagues are Katie Mcdermott, Aziz Fatima, Tommy Willson, Richard Lindsay, Sonia Hancock, Alan Masterson, Kirsty Clements.
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1bellway.co.uk
2 +447920XXXXXX
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Daniel Shone
Manchester Area, United Kingdom2apexcomputing.co.uk, apexcomputing.co.uk -
Daniel Shone
Derby1shone.uk.com2 +447761XXXXXX
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