Freelance Paid Media Manager
Freelance
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James Allard is listed as Freelance Paid Media Manager at Freelance, based in Cannock, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for James Allard.
James Allard previously worked as Senior Paid Media Manager at Tictoc Digital and Digital Marketing Manager at Wpnc. James Allard holds Bachelor'S Degree, Digital Animation from University Of Hertfordshire.
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Freelance
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About James Allard
James Allard is a Freelance Paid Media Manager at Freelance. Colleagues describe them as "I wholeheartedly recommend James for their expertise in digital marketing. During our time working together, he demonstrated an impressive ability to efficiently manage diverse accounts across various charities. He excels in creating ad accounts from the ground up, conducting thorough research, and optimising existing campaigns for maximum ROI. James possesses a unique talent for crafting compelling proposals, strategic media planning, and persuasive copywriting. He consistently… Show more" and "James consistently delivers unwavering dedication to every project, demonstrating intelligence, professionalism, and a genuine passion for client causes. His remarkable focus and analytical thinking, combined with a well-rounded skill set, set him apart. Working alongside James at WPNC was a true pleasure, and his positive attitude, dedication, and collaborative spirit make him a valuable asset in any professional context. I highly recommend James for future endeavors."
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13 roles
James Allard work experience
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Senior Paid Media Manager
- Overseeing daily operations for multiple advertising accounts across diverse industries, including social media platforms- Establishing Meta Ads, Google Ads and related accounts from scratch- Conducting account optimization, audits, and strategic media planning- Implementing automated reporting systems using Google Data Studio and Supermetrics- Crafting innovative data processing solutions tailored to clients' requirements- Providing comprehensive monthly reports to executive leadership and c-suite
Digital Marketing Manager
- Daily management for a range of ad accounts (both search & social) for companies of varying industries- Consulting for other departments of the agency and for clients- Presenting webinars to both potential and existing clientele- Setting up ad accounts from scratch, performing all keyword and topical research, copywriting- Weekly reporting & video calls to clients on account activity- Account optimisation, auditing, proposal & brief writing, and media planning- Setting up automated reports via Google Data Studio & Supermetrics
Apr 2022 - Nov 2023
Senior Paid Media Manager
- Reporting to the company director on a daily, weekly and monthly basis on the Paid Media Department's progress and on the progress of individual team members- Setting up Google Ads, Analytics, Merchant Center and other PPC accounts from scratch- Managing a wide variety of PPC accounts with some spending six figures each year and making seven figures in revenue- Reporting to clients bi-weekly and monthly on their account's standing, responding to queries throughout the day via email, WhatsApp, text, phone and video calls- Mentoring members of the team, providing support and solutions to any issues that arise- Setting KPIs and Targets, drawn from prior data and campaign results, in line with budget
Jan 2022 - Apr 2022
Digital Marketing Manager
Made With Love And Sparkle
- Setting KPIs and Targets, drawn from prior data and campaign results, in line with budget- Reporting to board members and directors on the Digital Marketing Department's progress on a weekly basis (Email, PPC, Display, Organic Rankings, Social etc)- Writing and presenting budget-inclusive proposals based on empirical data to persuade board members and directors into new ventures to drive growth in the Digital Marketing Department- Setting up Google Ads, Analytics, Merchant Center and other PPC accounts, driving up to and maintaining a 5x RoI- Project managing migrations between Email Platforms and driving a 5x RoI through daily email sends and automated email flows- Maintaining the Affiliate account on Awin and driving a 10x RoI- Mentoring members of the team, providing support and solutions to any issues that arise
Oct 2020 - Jan 2022
Digital Marketing Manager
- Setting KPIs and Targets, drawn from prior data and campaign results, in line with budget- Ensuring that the Digital Marketing & Branding Strategies fall in line with larger business goals and overarching business strategies- Reporting to board members and directors on the Digital Marketing Department's progress on a weekly basis (Email, PPC, Display, Organic Rankings, Social etc)- Writing and presenting budget-inclusive proposals based on empirical data to persuade board members and directors into new ventures to drive growth in the Digital Marketing Department- Discovering & exploring new opportunities, channels and angles for the business to help drive a higher rate of conversions and better quality positive engagement with users- Acquiring new hires, vetting and interviewing successful candidates- Mentoring members of the team, providing support and solutions to any issues that arise
Aug 2019 - Oct 2020
Marketing Executive
- Managing all PPC Campaigns via Google Ads & Analytics with a mainly conversion-driven focus- Maintaining the Reviews on Trustpilot whilst looking for new ways to maximise KPIs- Writing and executing briefs for marketing and seasonal promotions as and when they arose- Releasing weekly newsletters from Mailchimp & Klaviyo and automating flows in the latter- Optimizing website design & content for SEO, UX & CVR through Shopify & Google Analytics- Coordinating with a dedicated team of other marketing executives and agencies to drive results
Jan 2019 - Mar 2019
Marketing Executive
Futuregarden
- Creating a content management strategy that increases traffic on the website from social media- Analysing demographics via Google Analytics & Social Media Insights and generating reports- Produce high-quality written content and graphic design for use on the website and on social media- Produce animated graphics, 3D renders and detailed instructions for print to help illustrate product functionality
Jan 2018 - Jan 2019
Graphic Designer
- Designing layouts for leaflets, email newsletters, brochures and presentations- Creating images and icons for use on the website, social media feeds and associated media- Taking new photos as a photographer to use in crafted media- Shooting new video footage and editing existing footage, as well as creating video presentations
Sep 2017 - Jan 2018
Marketing Executive
- Designing layouts for brochures, business cards, letterheads and compliment slips- Building and designing a consistent look and feel for the new brand 'Kluster'- Liaisoning with our printers and other external sources to produce media and acquire data- Creating new website pages and editing existing ones through the Squarespace backend interface
Jun 2017 - Sep 2017
Digital Marketer
- Liaising with our SEO company, printers, artist, press release agency and affiliates.- Devising regular roadmaps and plans in one-to-one and team meetings based on analysed data.- Concepting new UI and website pages for front and back end use.- Writing content and creating images for use on CMS, social media, emails and press releases.
Jan 2014 - Dec 2014
E-Commerce Assistant
- Designing the online Amazon e-store and fixing a range of technical issues.- Appraising products via online comparisons.- Sorting and uploading products onto Amazon in accordance with the correct ID number.- Working with Colleagues to effectively assess issues and work in accordance.
Jun 2013 - Jan 2014
Content Administrator
E-It Solutions Uk
- Administrating a multitude of websites, forwarding e-mails and replying to enquiries.- Setting up Pay-Per-Click Campaigns in Google Adwords and maintaining existing ones- Identifying new & existing trends and interpreting user input and feedback via Google Analytics.- Optimizing multiple websites to appear higher on Google (SEO) and other related search engines.
Jun 2012 - Jun 2013
3 education records
James Allard education
Bachelor'S Degree, Digital Animation
Diploma, Btec Multimedia
8+ Gcses At C Or Above (Including English & Mathematics)
FAQ
Frequently asked questions about James Allard
Quick answers generated from the profile data available on this page.
What company does James Allard work for?
James Allard works for Freelance.
What is James Allard's role at Freelance?
James Allard is listed as Freelance Paid Media Manager at Freelance.
Where is James Allard based?
James Allard is based in Cannock, England, United Kingdom while working with Freelance.
What companies has James Allard worked for?
James Allard has worked for Freelance, Tictoc Digital, Wpnc, Bobble Digital Ltd, and Made With Love And Sparkle.
How can I contact James Allard?
You can use AeroLeads to view verified contact signals for James Allard at Freelance, including work email, phone, and LinkedIn data when available.
What schools did James Allard attend?
James Allard holds Bachelor'S Degree, Digital Animation from University Of Hertfordshire.
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