Jamie Allard

Jamie Allard Email and Phone Number

Principal, EU-UK AdTech | Amazon Ads @ Amazon
seattle, washington, united states
Jamie Allard's Location
London, England, United Kingdom, United Kingdom
Jamie Allard's Contact Details

Jamie Allard work email

Jamie Allard personal email

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About Jamie Allard

Digital marketing, ad tech and data professional with 18+ years’ experience across the UK and US. Currently working to shape the Amazon ad tech offering (DSP, Amazon Marketing Cloud, Amazon Publisher Services, AWS, APIs) and drive education / adoption with enterprise-level customers (agency and advertiser direct). Previously performed multiple roles agency-side (WPP & Publicis) including agency leadership, client ownership and team management.

Jamie Allard's Current Company Details
Amazon

Amazon

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Principal, EU-UK AdTech | Amazon Ads
seattle, washington, united states
Website:
amazon.com
Employees:
500669
Jamie Allard Work Experience Details
  • Amazon
    Principal, Eu-Uk Adtech
    Amazon Jan 2024 - Present
    London Area, United Kingdom
    > Accelerating adoption of Amazon AdTech, which underpins our media (e.g. Prime Video, Twitch, Freevee), AI / performance (Performance+ program), DSP and clean room (AMC) capabilities > SME role: EU AdTech lead for Performance+ program
  • Amazon
    Senior Ad Tech Lead, Non-Endemic (Telco, Finance, Auto, Qsr, Travel)
    Amazon Apr 2021 - Jan 2024
    > 'Non-Endemic' verticals (i.e. brands not selling product on Amazon): Telco, Financial Services, Travel, QSR, Autos> Shaping the Amazon AdTech offering (DSP, Amazon Marketing Cloud, Identity, Amazon Publisher Services, AWS, APIs) and driving education / adoption with enterprise-level customers (agency & advertiser direct)> SME role: EU AdTech lead for Amazon Marketing Cloud at launch
  • Amazon
    Senior Programmatic Partner, Telco & Financial Services
    Amazon Oct 2019 - Apr 2021
    London, United Kingdom
    > DSP adoption, growth and development> Programmatic partnerships (buy/sell side) inclusive of Amazon Publisher Direct (APD)
  • Zenith
    Vice President, Digital
    Zenith Oct 2017 - Oct 2019
    Los Angeles, California, Usa
    Leadership role sitting on LA management committee shaping agency proposition, team structure and new business. Heavy focus on driving collaboration with wider Holdco teams (Moxie, Performics, Saatchi, C2C) and driving adoption of Publicis Media tools/services. Responsible for delivering strategic projects on top-tier accounts (incl. data strategy and platform betas), negotiating multi-million dollar brand partnerships (incl. Forbes & WSJ) and working directly with product marketers on B2B… Show more Leadership role sitting on LA management committee shaping agency proposition, team structure and new business. Heavy focus on driving collaboration with wider Holdco teams (Moxie, Performics, Saatchi, C2C) and driving adoption of Publicis Media tools/services. Responsible for delivering strategic projects on top-tier accounts (incl. data strategy and platform betas), negotiating multi-million dollar brand partnerships (incl. Forbes & WSJ) and working directly with product marketers on B2B initiatives (incl. Demand Generation). Show less
  • Publicis Media
    Publicis Media Sponsored Transfer (L-1A Visa)
    Publicis Media Oct 2017 - Oct 2019
    Los Angeles, California, United States
  • Blue 449
    Head Of Digital Development & Innovation
    Blue 449 Feb 2016 - Oct 2017
    London, United Kingdom
    Agency role including account leadership, digital strategy development across top-tier accounts, integrating specialist agency departments (Planning, Search, Programmatic, Social, Research), leading new business pitches, developing agency proposition and services, extracting maximum value from data and adtech, driving innovation, working with digital content producers, collaborating with sister agencies and building digital knowledge across the agency.Clients: PUMA, KFC, Ladbrokes… Show more Agency role including account leadership, digital strategy development across top-tier accounts, integrating specialist agency departments (Planning, Search, Programmatic, Social, Research), leading new business pitches, developing agency proposition and services, extracting maximum value from data and adtech, driving innovation, working with digital content producers, collaborating with sister agencies and building digital knowledge across the agency.Clients: PUMA, KFC, Ladbrokes, RSPB, Project Everyone, Intu, Vision Express, Center Parcs, Dixons, Sony, Kayak, Weight Watchers, Vote Leave Show less
  • Blue 449
    Group Digital Strategy Director
    Blue 449 Apr 2012 - Feb 2016
    London, United Kingdom
    Clients: PUMA, KFC, Ladbrokes, RSPB, Intu, Halfords, Vision Express, Weetabix, Center Parcs, Dixons, Sony, Kayak, Project EveryoneKey achievements include making KFC a market leading mobile marketer, using the latest footfall measurement technology to demonstrate incremental store visits and revenue. As part of this KFC became the first brand globally to measure footfall as a direct result of Snapchat GeoFilter activity, which in turn led to a year long partnership and Snapchat… Show more Clients: PUMA, KFC, Ladbrokes, RSPB, Intu, Halfords, Vision Express, Weetabix, Center Parcs, Dixons, Sony, Kayak, Project EveryoneKey achievements include making KFC a market leading mobile marketer, using the latest footfall measurement technology to demonstrate incremental store visits and revenue. As part of this KFC became the first brand globally to measure footfall as a direct result of Snapchat GeoFilter activity, which in turn led to a year long partnership and Snapchat integration into KFC Outdoor activity and on-pack messaging: Show less
  • Career Break
    Usa, South America, South East Asia
    Career Break Aug 2011 - Apr 2012
  • Mindshare
    Digital Account Director - Online Display And Mobile
    Mindshare May 2008 - Aug 2011
    London, United Kingdom
    Client experience: HSBC, first direct, PepsiCo, Lufthansa, Capcom, Umbro, LG, Unilever, Nestle.Key achievements include winning a Cannes Gold Lion for the first direct 'live and unedited' campaign:
  • Mindshare
    Digital Account Manager ('06-'08) & Digital Account Exec ('05-'06)
    Mindshare Jun 2005 - May 2008
    London, United Kingdom
    Client experience: HSBC, first direct, PepsiCo, Lufthansa, Capcom, Umbro, LG, Unilever, Nestle

Jamie Allard Skills

Mobile Marketing Digital Strategy Digital Media Media Strategy Digital Marketing Media Buying Media Planning Online Advertising Market Planning Online Marketing Ppc Mobile Devices Market Research Integrated Marketing Mobile Advertising Advertising

Jamie Allard Education Details

Frequently Asked Questions about Jamie Allard

What company does Jamie Allard work for?

Jamie Allard works for Amazon

What is Jamie Allard's role at the current company?

Jamie Allard's current role is Principal, EU-UK AdTech | Amazon Ads.

What is Jamie Allard's email address?

Jamie Allard's email address is ja****@****449.com

What is Jamie Allard's direct phone number?

Jamie Allard's direct phone number is +4420744*****

What schools did Jamie Allard attend?

Jamie Allard attended Bournemouth University.

What skills is Jamie Allard known for?

Jamie Allard has skills like Mobile Marketing, Digital Strategy, Digital Media, Media Strategy, Digital Marketing, Media Buying, Media Planning, Online Advertising, Market Planning, Online Marketing, Ppc, Mobile Devices.

Who are Jamie Allard's colleagues?

Jamie Allard's colleagues are Arghiropol Amalia, Sagar Lund, Ali Akyuz, Adeel Ahmed Bani, Umer Arshad, Piyush Thorat, Iker Rodríguez Muñoz.

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