Daniel Silber Email & Phone Number

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

• Serve as rights activation expert, working directly with the US Olympic and Paralympic Committee and guiding Comcast client, agency partners, and other external stakeholders to maximize the value of their Team USA.
• Direct all facets of Olympic and Paralympic talent partnerships, including evaluation of opportunities, business development, negotiation of terms and assets, relationship management, budget oversight, and partnership.
• Activate 28 long-term Team USA athlete partnerships and dozens of short-term partnerships, inclusive of conducting in-person and virtual production shoots and speaking engagements, and implementing athlete social.
• Manage relationships and drive execution of $2MM+ annual contractual obligations across three national partnerships: US Ski & Snowboard, USA Swimming, and USA Track & Field
• Facilitate creative approval process between Comcast and Team USA, reviewing and routing 5,000 pieces of marketing material prior to going to market across 2018, 2020, and 2022 Olympic and Paralympic Games
• Monitor media and trends and conduct research to maintain expertise across evolving Olympic landscape to lend strategic insights and keep client team informed

Milwaukee, Wisconsin, United States

• Direct US Ski & Snowboard activation including development of onsite creative and production, management of budget, field staff and routing schedule, oversight to ensure executional excellence, and post-event strategic.
• Conduct research to maintain current understanding of evolving Olympic landscape including USOC, NGBs, Athletes, and other partners in order to best lend strategic insights and keep client team well-informed
• Facilitate approval process between Comcast and the USOC; 1,700 pieces of content approved for 2018 Olympic Games
• Manage relationship between Comcast and Getty, as well as other imagery sources, pertaining to use of Olympic imagery
• Aid in coordination of sponsored athlete appearances between athletes and their agents and various client stakeholders
• Oversee development of creative and facilitate work between all intra-agency departments

Milwaukee, Wisconsin, United States

• Simultaneously facilitated daily client communications and managed client expectations for up to 8 concurrent programs, providing oversight to ensure executional excellence and strategic post-event recapping
• Developed, routed, and managed $4.2M+ of overall marketing budget to provide clients with clear and continuous understanding of program’s financial status
• Trained and supervised a network of 75 field employees across 13 Comcast Experiential programs to guarantee proper implementation of project directives in accordance with agency and client guidelines and objectives

Madison, Wisconsin Area

• Served as marketing lead responsible for day-to-day decision making, game presentation, staff management, and enhancing fan experience for men’s wrestling and women’s soccer teams
• Developed marketing promotions that increased men’s wrestling average season attendance by 13% and exceeded departmental goal by 17%; similarly, increased women’s soccer total season attendance by 59% and average game.
• Produced men’s wrestling match at the Kohl Center that resulted in a University of Wisconsin single match attendance record of 2,571 fans
• Assisted in creation and execution of men’s basketball student season ticket sales and marketing campaign; increased ticket sales by 14% and achieved first student sellout in 3 years
• Coordinated 2nd annual Shooting Down Cancer event which resulted in donation of $66,130 to Coaches vs. Cancer; an increase of 24% in attendance and 60% in donations from prior year

• Promoted programming and strategic initiatives of Big Ten Network as liaison between Network and University of Wisconsin student body

Madison, Wisconsin Area

• Provide interactive tennis instruction to children ages 4-13 with a focus on fundamental tennis skills and sportsmanship
• Responsible for opening and closing the tennis courts as well as for managing all materials and equipment on-site

Madison, Wisconsin Area

• Write informative and original articles related to current sports topics
• Market and brand the blog to reach new and increased readership

Madison, Wisconsin Area

• Engage the school’s sports fan base through daily posts, conversations, live updates, relevant content, and interactive events that have led to a 78% increase in Wisconsin-based users
• Brainstorm and execute guerrilla marketing tactics on campus to promote Fancred

• Provide individualized tennis lessons focused on improving ability to play at a competitive level
• Develop fundamental skills of players physically, mentally, and emotionally so they can compete to their highest potential

Greater Milwaukee Area

• Provided interactive tennis instruction to children ages 8-16 with a focus on fundamental tennis skills and sportsmanship
• Led the Nicolet Recreation Department match play team to consistent improvement each week versus local competition
• Responsible for opening and closing the Tennis Building, as well as setting up nets and balls before arrival of players

Bachelor Of Business Administration (Bba), Marketing And International Business

International Business

Education record

Activities and Societies: National Honors Society, Varsity Tennis, B'nai B'rith Youth Organization