I’m a creative business leader. I have been developing innovative, world-class creative solutions for major brands across three continents for the past 20 years by building happy, high-performing teams. Commercial success has been the result.I’ve worked across almost all categories - FMCG, automotive, consumer electronics, health & wellbeing, government, financial services, airlines, charity and retail - across some of the worlds most well-known brands; Sony, Guinness, eBay, PayPal, Peugeot, Boots, Vanish, Avis, Virgin, Jameson, to name a few. I’m currently leading the AI-enabled transformation of the WBA (Boots and No7) account at WPP, managing an integrated BX, CX, content, data, publishing, technology, media and PR team.Some recent career highlights:- Successfully managing a complex merger of two agencies (Host & Havas Sydney)- Delivering both commercial success and award winning work for the Havas Group in Australia, including;-- Two D&AD Black Pencils-- Titanium Grand Prix at Cannes -- Effectiveness Grand Prix-- Spikes Asia-Pacific Agency of the Year-- AWARD Australian Agency of the Year
Listed skills include Advertising, Creative Strategy, Integrated Marketing, Creative Direction, and 29 others.