Own market intelligence and go-to-market strategies to drive revenue growth and increase market share. Focused on identifying opportunities for retail and FinTech product expansion, optimize product marketing, and delivering a high-conversion sales enablement process. Collaborated with cross-functional teams to streamline operations, improve customer targeting, and execute strategic initiatives. Specifics below.* Create & lead the market intelligence program for North America sales enablement, identifying white space opportunities and product gaps for new marketsDeliver robust retail strategy for financial product expansion through analysis of market research, competitor movements, customer feedback and GIS enabled analysesBuild workflow improvements for pipeline generation utilizing GIS and CRM (Salesforce) tools, reducing lead time for prospective clients by +30%Create and track KPI dashboards to influence strategy related to marketing, sales, pricing and

Managed marketing strategies to enhance brand positioning and drive growth. Leveraged market research and consumer insights to guide acquisition campaigns, secure strategic partnerships, and optimize overall brand presence through the creation of the "Brand Value Model." Worked closely with agencies and internal teams to execute marketing initiatives that increased engagement and revenue for Colorado's largest day of giving.

Developed and implemented market expansion strategies across North America to deliver 5,000+ new retail locations and revenue targets. Utilized data, GIS and analytics to optimize site selection and improve sales forecasting. Collaborated with leadership to identify 2,000+ competitive opportunities and drive business development initiatives.

Led forecasting and market analysis to support product demand and sales growth. Developed predictive models to improve business planning and collaborated with key partners to ensure successful market execution. Focused on optimizing operations and driving strategic initiatives to enhance performance.