Go-To-Market & Sales Strategy Manager
CurrentOwn market intelligence and go-to-market strategies to drive revenue growth and increase market share. Focused on identifying opportunities for retail and FinTech product expansion, optimize product marketing, and delivering a high-conversion sales enablement process. Collaborated with cross-functional teams to streamline operations, improve customer targeting, and execute strategic initiatives. Specifics below.* Create & lead the market intelligence program for North America sales enablement, identifying white space opportunities and product gaps for new marketsDeliver robust retail strategy for financial product expansion through analysis of market research, competitor movements, customer feedback and GIS enabled analysesBuild workflow improvements for pipeline generation utilizing GIS and CRM (Salesforce) tools, reducing lead time for prospective clients by +30%Create and track KPI dashboards to influence strategy related to marketing, sales, pricing and