Daniel Strauch Email & Phone Number

Mount Airy, Md, Us

Laurel, Maryland

Led business segment to revenue growth of +65%:• Specification creation & introduction of seven new product development programs including all activities from business justification to commercial execution. Managed all subsequent program life cycle activities.• Execution of four separate installed base programs included account targeting activities, collateral development & communications and selling incentives.• Led business rationale and due diligence for +$20MM acquisition of distribution & technology company in central Europe. Rationalized into current product portfolio revenue impact of +$10MMOrganized, established and managed full-line marketing organization:• Grew marketing organization to direct management of 15 employees including; product managers, product marketers, clinical marketers, marketing communications and marketing operations. • Recognized as an exemplar for marketing organizations within GEHC. Received 2010 GEHC Healthymagination program of the year for program clinical & economic value proposition development - $100MM revenue impact over first three years. • Site owner for all compliance activities for marketing. Developed functional standard operating procedures to maintain compliance in strict regulatory environment. Established business segment as thought leader in neonatal and maternal healthcare industries:• Speaker at multiple clinical conferences in Europe, Asia and United States on various topics • Managed partnerships with government and non-government organizations in United States, India and Africa such as USAID, March of Dimes, United Nations, and JHPIEGO . Lead editor of article on newborn care in developing nations published in United Nations update on Millennium Development Goals.• Developed proposal for advertising concept for 2010 Summer Olympics. Provided consultation to production teams developing commercial. Result, rated number one commercial as scored by ACE Metrix of 2010 Summer Olympics.

Laurel, Maryland

Owned all global product management and product marketing responsibilities for premier line of infant intensive care products.Grew revenue contribution of new product platform to greater than $40MM annually as owner of global go to market activities:• Authored and executed total brand positioning strategy for new platform focused emerging trends in clinical care. Brand (Giraffe) now most recognized brand in neonatal critical care platforms.• Led development of GiraffeCare clinical education series as mechanism to support new care concepts resident in new platform. Developed into a “for profit” business within GE service organization. • Primary ideation for and drove implementation of multi-media promotional campaign, Revolutionary, Visionary, Extraordinary focused on differentiating value propositions of new platform. Program included direct mail, exhibition and print advertisement, video montage and lead generation, over 300 leads generated.

Annapolis, Maryland

Led team of 4 in strategy, research and specification development for annual software releases for information system software used in hospital clinical care settings.Managed largest single year growth – 50% revenue growth:• Responsible for implementation of marketing program addressing customer Y2K concerns. Championed early release of Y2K “fixes” for first mover advantage. • Expanded product target applications to 13,000 physicians’ offices with introduction of Microsoft based “thin client” platform.• Led $12MM acquisition of software technology company. Acquisition became platform for GE’s $100MM+ point of care information systems business.

Columbia, Maryland

Product management responsibilities for incubator product line.Maintained profitability and growth of $25MM product line:• Program manager for development of “Access” incubator product line from specification development to release. Maintained schedule and action items for cross functional development team including engineering, operations and supply chain. • Owned global go-to-market efforts for “Access” product line including collateral development, training and adoption program development.

Columbia, Maryland

Mechanical Engineer II – Product Assurance• Led first ever effort in business to obtain CE mark on product. Managed relationship with notified body, designed verification test protocols and coordinated site audit.• Participated in two separate FDA facility inspections as “subject matter expert” with no observations received.

Glen Burnie, Maryland

Integrated Logistics Department• Lead reliability engineer on two separate contract programs. Met all contract data requirements to allotted hourly budget. • Developed multiple reliability simulation programs for naval sonar systems. Used as evidence to contracts requirements