As a performance marketer with over 20 years of digital marketing experience, I lead the strategy and execution of scalable and profitable campaigns across paid channels to drive customer acquisition and retention. I also run my own performance marketing agency since 2004, specializing in B2C and DTC products in the financial and healthcare industries. I have generated over 500,000 financial leads responsible for over $70m in client ARR, using my expertise in paid search strategy, social media marketing, and customer acquisition. I enjoy creating and testing new campaigns and funnels, and staying ahead of the curve with the latest trends and best practices in performance marketing.