• Managing a team of 13 web designers and front end developers. • Responsible for delivering all front end website development and emails for 6 brands (Freemans, Grattan, Look Again, Swimwear365, Lascana and Gifts365). • Guiding all 6 brands creatively, establishing guidelines and signing off all projects. • Working and managing the web team in an agile development environment, using some elements of Scrum methodology. • Conceptualised and developed a bespoke design system to… Show more • Managing a team of 13 web designers and front end developers. • Responsible for delivering all front end website development and emails for 6 brands (Freemans, Grattan, Look Again, Swimwear365, Lascana and Gifts365). • Guiding all 6 brands creatively, establishing guidelines and signing off all projects. • Working and managing the web team in an agile development environment, using some elements of Scrum methodology. • Conceptualised and developed a bespoke design system to speed up the teams workflow and reduce inconsistencies and errors. • Working closely with brand managers and other stakeholders to develop long term strategies. • Analysis of project ROI along with ongoing analysis of web statistics and customer behaviors to identify opportunities and threats. • Reporting key project progress and analysis of web performance to director level on a weekly basis. • Speaking for two years running at the Otto International E-Commerce Conference covering onsite search and personalisation. Show less

• Initially brought into the company to aid in developing a new website for the company with the assistance of an agency. • In charge of constant optimisation of the Joe Browns website using UX principles, A/B testing and usability testing. • A key figure in the complete online marketing of Joe Browns, involved in formulating seasonal marketing campaigns, planning and allocating workloads. • Managing and improving email marketing for the company by analysing current practises and… Show more • Initially brought into the company to aid in developing a new website for the company with the assistance of an agency. • In charge of constant optimisation of the Joe Browns website using UX principles, A/B testing and usability testing. • A key figure in the complete online marketing of Joe Browns, involved in formulating seasonal marketing campaigns, planning and allocating workloads. • Managing and improving email marketing for the company by analysing current practises and studying competitors. • Extensively using Google Analytics to provide detailed reports on the website's performance, identifying opportunities for improvement and spotting any possible underlying issues. • Working on the company’s website by designing and coding pages and assets. • Producing an innovative product merchandising strategy that improved many of the website's KPIs. Show less

• Leading a small team in handling the complete online sales and marketing for the company. This included website development, on-going improvements, multi-channel sales, PPC, email marketing, social media and more. • My team built a successful e-commerce venture from scratch over this 2 and a half year period.