Daniel Toolan Email & Phone Number

Los Angeles, Ca, Us

New York, New York, Us

New York, New York, Us

Media & Entertainment and O&O Products

New York, New York, Us

Media & Entertainment and O&O Products

New York, Ny, Us

New York, Ny, Us

Santa Monica, Ca, Us

Santa Monica, Ca, Us

Santa Monica, Ca, Us

-Managing all demo-guaranteed campaigns using Nielsen OCR, Nielsen XCR, and comScore vCE and providing analysis and insights when applicable.-Curating all commissioned 3rd party research from start to finish for both advertisers and custom internal initiatives, including survey design when applicable. -Providing comprehensive post-campaign analysis for our largest advertisers to connect the dots between multiple forms of research and create a cohesive analysis of their performance.-Managing all Ad Sales research finances, monitoring contracts and reconciling all financials with appropriate departments and vendors.-In charge of DMP management and behavioral targeting efforts, including managing pricing, creating simulations, providing avails, and creating targeting solutions for advertisers.-Publishing a monthly comScore Video Metrix report distributed company-wide, detailing the marketplace and Hulu’s place within it.-Managing interns and freelancers in the creation and update of deliverables and solutions for the Ad Sales team.

New York, Ny, Us

-Clients: Universal Pictures (National), Universal Studios Home Entertainment (National), Focus Features (National)-Planned traditional (National TV & Radio, Spot TV & Radio, OOH, Print) and digital (OTT & Radio) media. -Built the strategy and media plans for 14 different theatrical and DVD titles including “Fast 6,” “Ted” and “Moonrise Kingdom.”-Worked in transitioning client business while continuing to plan for future titles as the sole planner from the previous agency.-Charged with training multiple assistants and planners on client business, strategy and procedures.

New York, Ny, Us

-Clients: Universal Pictures (National), Universal Studios Home Entertainment (National), Universal Studios Hollywood (Local)-Planned TV (National, Cable, Spot), Radio (National, Spot), OOH (Top 2 or Top 5 markets), and Print (Magazines). -Worked directly with client in strategizing and building media plans for “Fast 5,” “Tower Heist” and “The Lorax.” -Conducted, compiled and presented research for Comcast/NBCUniversal pitch, specifically for the Universal Studios Orlando account. -Collaborated with TV and radio buyers while negotiating and buying out-of-home and print directly from vendors at competitive prices.

New York, Ny, Us

-Clients: Universal Pictures (National), Universal Studios Hollywood (Local)-Worked with planner developing and executing campaigns for titles including “Little Fockers,” “The Adjustment Bureau” and “Fast Five.” -Helped other planners with titles and Universal Studios Hollywood events such as Halloween Horror Nights and Special Events.-Maintained multiple media plans and their respective contracts, insertion orders and client reports.

Us

-Collaborated with UCLA and Clicker to find and aggregate UCLA video content onto one site for convenient viewing for students.-Implemented various strategies for amassing UCLA affiliated video media such as online research and outreach to student organizations.-Created a new cataloguing system to organize all UCLA online video content.

Hollywood, Ca, Us

-Worked extensively with publicist to promote upcoming movies through grass-roots marketing and street-team campaigns.-Led street team events in passing out promotional items and ran free movie screenings to judge and record audience reaction.-Advised staff on the benefits of advertising through social media and helped implement initiatives on Facebook.

Bachelor Of Arts, Communications

Media