MiDA Group isn’t your typical digital media agency. We’re comprised of proven marketers (not just media buyers) with agency side and client side experience at companies of various sizes including startups.The truth of the matter is that most agencies are wasting their clients’ marketing dollars. They focus more on how to land clients & keep clients rather than how to efficiently help them grow. They use preferred partnerships, hire inexperienced “marketers”, and are overpriced due to their oversized teams and extravagant office space costs.I’ve seen these inefficiencies first hand. At my past companies, I audited our agencies and was able to shave off tens of thousands of wasted dollars. Dollars in which the agencies were making commission off of per dollar spent. Simple data analysis can tell you a lot about your company’s performance if you know where and how to look.MiDA Group is confident that we can reduce wasted marketing dollars, improve efficiencies, and find the best opportunities for growth for any business with an eCommerce presence.We specialize in the following areas because we’ve found them to be the best for eCommerce:Email MarketingPaid Search Marketing (SEM)Facebook Marketing (Direct Response Approach)Search Engine Optimization (SEO)Google Analytics & Google Tag ManagerYouTube MarketingLinkedIn Marketing (B2B)Customer/User AcquisitionCustomer Retention & Lifetime ValueLanding Page Optimization (A/B Test, Conversion Optimization, Lead Generation)Sales Funnel OptimizationWith our experience, we can also handle the following as needed:Digital Media Buys – Publisher Sponsorships, Programmatic Partners, Native Partner BuysContent Creation & Native AdvertisingGraphic DesignVideo Ad Creation (Facebook & YouTube Focused Ads)Website Layout & Checkout Process

• Provide reporting for user acquisition channels with a focus on gross revenue & return on ad spend for social, paid search and email• Analyze performance of product launches and various video creative – collaborate with creative team to improve performance based on data for video metrics (video time intervals watched, CTRs) and landing pages (conversion rates, time spent, areas of drop off)• Investigate problem areas and opportunities for growth – presented data showing how their email and paid social strategies were cannibalizing each other’s retargeting audiences, leading to overall lower ROAS. Advised leadership to look into customer lifetime value and readjust new user acquisition ROAS goals vs. customer retention goals• Additional roles fulfilled – manage paid search agency, launch and manage Facebook campaigns, develop SEO strategies

• Oversee all digital media – search, email, display, mobile, video, native, content, creative• Co-manage agency of record BPN, formerly known as ID Media• Manage SEO & SEM for full suite of products • Run $1M+ paid search campaigns efficiently increasing return on ad spend and lowering cost per acquisition• Increase organic rankings for nutriliving.com articles – “weight loss smoothies” currently ranks 4th organically on Google• Work with creative and content team for digital asset needs – manage internal deadlines & timing expectations for external partners• Work with long form TV buyer and social media team to ensure cohesive campaign strategies across channels• Implemented new email acquisition strategy and automated email structure in Bronto

• Worked on Dr Pepper Snapple Group & Best Western accounts• Provide bi-monthly YOY & MOM reports for Best Western direct response campaigns focused on bookings, gross revenue, and return on ad spend• Create mid-campaign & post-campaign analysis reports for Dr Pepper Snapple Group brand awareness campaigns utilizing campaign data to create charts, graphs, and provide analytical insights • Provide weekly search reports in Tableau and provide analysis on WOW performance for various keyword groups

• Workded on Dr Pepper Snapple Group with Focus on 7UP• Develop, recommend, execute, manage, and evaluate all digital media plans for 7UP • Partner with Strategy, Analytics and Biz Leaders to ensure alignment with and delivery against client KPI’s• Assist in developing RFPs and overseeing the submission process with media partners, negotiate plan details, and present plan recommendation to internal clients• Analyze campaign insights (creative/partner performance) to inform future plans & create delivery campaign reports to illustrate KPI results • Guide paid social partner by providing optimizations for allocating spend toward best performing posts with a defined budget; individually operated twitter amplify programs for specific campaigns

• Responsible for overall execution of trafficking digital media campaigns for DPSG and assisting in the execution of other accounts: Toshiba, Petco, Best Western, Korean Air • Work with digital media partners to trouble shoot creative implementation issues within ad servers

-Implemented marketing techniques such as cold calling, flyer dropping and social media marketing.-Responsible for contacting customers to set up estimation appointments.-Performed estimations in person and sold jobs on the spot with customers.-Sold over $12,000 worth of sales for summer production.

-Coordinated and assisted with individual duties among employees.-Fostered guest satisfaction by providing quick solutions to customer issues.-Responsible for recruiting customers and disseminating information concerning Von’s electronic coupon launch-Performed weekend bookkeeping, managed financial reports, and executed administrative duties.-Assumed supervisor and cashier roles as needed.

-Organized and qualified candidates for possible recruitment.-Located contact information of professionals for possible business opportunities and referrals.-Reviewed skill sets and education backgrounds according to work assignments.-Answered phone calls and took messages to assist the Sr. Account Executive.