Data Analyst
• Prepared a comprehensive OM market analysis report using market data and sales plans for 20+ hotels, processing over 10,000 records through SQL and Python.• Performed regression and trend analysis to forecast market trends with less than 5% error, improving sales plan accuracy by 20%.• Leveraged ArcGIS and geospatial analysis tools to evaluate potential store locations, reducing uncertainty in key location decisions by 10%.• Applied K-means clustering algorithms and market… Show more • Prepared a comprehensive OM market analysis report using market data and sales plans for 20+ hotels, processing over 10,000 records through SQL and Python.• Performed regression and trend analysis to forecast market trends with less than 5% error, improving sales plan accuracy by 20%.• Leveraged ArcGIS and geospatial analysis tools to evaluate potential store locations, reducing uncertainty in key location decisions by 10%.• Applied K-means clustering algorithms and market segmentation techniques, improving customer targeting and grouping by geographic and demand patterns. Show less