Tricella is a multidisciplinary digital health company that uses behavioral science to develop, IoT (internet of things) and AI (artificial intelligence) to improve patient outcomes. We have helped healthcare providers improve patient outcomes through our remote patient monitoring services.We designed simplicity into our products with a high level of sensitivity towards making the technology as transparent to the user as possible. Our solutions also leverage the patient’s micro social network and health care providers to improve health outcomes.My role as the founder is to listen to our customers and internalize criticisms in the pursuit of improvement. I also respect the fact that every team member brings something unique to the table and needs the freedom to reach their full potential. Whether we are able to move forward on the first try or learn by failing forward, every success is a shared success.But if you really want to know what else I do:-Industrial design-Mechanical engineering-Electrical engineering-Software architecture design-Manufacturing supply chain management-UI design-UX design-Invent stuff that solves big problems-Business development-Customer service

Leveraging on my experience in contract manufacturing, business development and co-founding of start ups, I have become a consultant for various fortune 500 companies in the consumer electronics, healthcare and the pharmaceutical space. I have helped my clients formulate strategies and execute programs from cradle to grave helping them realize revenue for new commercial channels.In addition to consulting for fortune 500 companies, I also mentor start ups that are trying to get into the hardware space.

We launched Phyode (Now Rooti Labs) a wearable device startup, with a shoe string budget. We relied on the support of crowd funding platforms such as kickstarter to actualize our first product. We also had strong support from our manufactures that helped us accelerate our time to market. Phyode was able to recoup the development cost within a year and established itself in various distribution channels. Check out our campaign that started it all : http://www.kickstarter.com/projects/723246920/finally-a-wearable-device-that-can-improve-your-li

My experience at Foxconn helped me build a wealth knowledge in manufacturing and supply chain management.• Promoted to North America Business Development Manager to develop new Tier 1 mobile manufacture clients and developed distribution channels for mobile accessories business.• Brought in $2.2 billion in new annual revenue opportunities for the group with a mix of commodities (plastic, metal, sub assemblies), ODM engineering services to final assembly. • Achieved new business development revenue forecast from 0 to 149 million USD in the first quarter I joined the group in 2012• Managed multi-billion USD portfolio of tier one clients, including but not limited to; amazon, google, nVidia, Cisco, Microsoft and RIM• Develop strategic partnerships with emerging technology firm to enhance Foxconn's competitiveness in the industry.• Worked collaboratively with Foxconn's Venture arm on due diligence and strategic investments• Managed cross functional team of product and process engineers, design engineers, program managers, business controllers and supply chain.

• Expatriated to Canada to spearhead Foxconn International Holdings subsidiary• Promoted to Account Manager/ Site Manager to support RIM and increased year over year revenue from 8 million USD in 2010 to 108 million USD (1250% for 2011) • Received honorable mentions during every quarterly review for service excellence• Successfully negotiated purging of 2010 inventory to minimize liability• Adverted supply chain crises at EMS by working strategically with competing suppliers and RIM supply chain team• Spearheaded an average of 2.2 billion in new revenue per year in new commercial opportunities• Managed multi billion dollar contracts for; Google, Amazon, Microsoft, nVidia, Cisco and other Tier 1 clients.

• Responsible for successful development and qualification of Foxconn PCB division into new tier 1 and 2 customers’ AVL • Collaborated with client side engineers to expedite development of key processes and co-develop technology road map• Successfully negotiated 15% price increase (due to increased material and labor costs) while increasing allocation from 30% to 70%• Negotiated VMI agreements with OEM to cover all liability of unique raw materials, WIP and finished goods• Extensive travels to manufacturing sites in Asia to organize new customer visits for AVL qualification audits, SEA audits, and engineering prototype builds• Responsible for developing, Apple, Cisco, Microsoft, Nvidia and select tier 2 accounts.

Cbeyond was where I got my teeth cut in sales. I wanted to be a part of an organization that had a formal sales training curriculum. Cbeyond mandated the door to door cold calling business model for their field reps. They required sales reps to cold call 50 doors a day, every door every floor and 5 after 5pm (because after 5pm is when the receptionist would leave). It was an experience that has helped shape my professional career.• Responsible for developing new hires based on a 90 day road map• Conducted branch wide sales training sessions for new hires• Managed a sales funnel to accurately forecast monthly sales production• Proven track record B2B outside sales success • Proven track record of territory sales • Prepared and conducted product seminars at trade shows and business networking events• Managed existing accounts and increased ARPU by recommending additional products and services based on the clients’ needs• Provided integrated solutions through face to face consultative sales approach• Established new sales channels by developing new relationships with channel partners• Completed cbeyond sales 101, 102, 103 and team lead training• Awarded Team Lead of the month August 2008• Awarded National Sales leader of 2008• Achieved customer retention rate of 96%• Averaged 40% upsell per account based on customers voice and data services expenditures.

Okina Tactics was my first venture into entrepreneurship (while attending college full time). It started as a hobby of developing car parts for the make and model of my car which had very scarce aftermarket support.This experience helped me discover the group buy, and pre-order business model, where people would prepay a deposit or in full prior to taking delivery of products. It gave me the financial ability to purchase raw material and work with my suppliers to scale my business. • Research and designed performance automotive components • Managed engineering consulting services for analysis of fluid dynamics of parts and stress analysis• Managed out sourced supply chain for NPI and mass production• Implemented inventory-less business model to decrease overhead and minimize risk• Developed VMI agreements with suppliers to minimize liability• Developed strategic diverse supply chain for different stages of product build cycle to protect product IP prior to product launch date• Conducted focus groups to validate marketability of new products• Conducted market research to identify new opportunities • Designed tooling fixtures and jigs for manufacturing processes • Designed gauges to verify finished goods were within original 3D print specifications• Conducted marketing campaigns through passive advertisement• Developed distribution channel partners to increase revenue stream• Managed ramp down of operation to close business