Promoted Business Development Manager APAC

Developing Business APAC Brain Perfusion CT/MR SW - AI SW - Stroke & OncologyIntalled the system (2024): Seoul National University Hosptial, Asan Medical Center, St. Mary Hospital Seoul, Severance Hospital, Ilsan Hospital, Dongguk Unive. Hospital etc. in KoreaInstalled the system (2024): TMUH, Shuang Ho Hospital, CGH-Keelung in TaiwanSupport White papers:1. AJNR: Quantification of infarct core volume in patients with acuteischemic stroke using cerebral metabolic rate of oxygen(CMRO2) in CT perfusion (Seoul National Univeristy Hosp. 2024)2. European Journal of Radioloigy: Clinical, quallitative imaging biomarkers, and tumor oxygenation imaging biomarkers for differentiation of midline-located IDH wild-type glioblastomas and H3 K27-altered diffuse midline gliomas in adults (Severance Hosp. 2024)3. European Journal of Radioloigy: Prediciton of seudoprogression in post-treat glioblastoma using dynamic susceptibility contrast derived oxygenation and microvascular transit time heterogeneity measures. (Asan Medical Center)

Developing Business in Korea Summary:• A wide range of knowledge in radiology, oncology, neurology, Medical SW and HW • Strong experience as a medical device application, sales, marketing & service and set up business in Korea, • Managements: B2C & B2B, RA, Creating Reimbursement, Setup office in Korea• Strong communication skills as a tech sales • Relevant experience in communicating with HQ set strategies for the marketProducts: RT/Surgery pre planning SW, Navigation, Intra OP, Digital platform, System IntegrationTerritory: Korea & Support Asia Pacific Achievements [Setup Office in Korea] - In Sep, 2017 Setup Office (Business license) in Korea- Met Angela Merkel (German Chancellor), pleased devoted for Brainlab. (2017)- Setup domestic Business structure & Created Reimbursement (2018)- Hiring staffs for Engineers, Accounting, RA (2019)- Increased IGS/RT/SW market share in Korea Achievement: [Sales and Marketing in Korea]Developing Business in KoreaManaging RA, creating new reimbursement, Set distributor channel, business expansion with another products- First Mobile intraOP CT Navigation for cranial setup in Korea (2018)- First IntraOP Ultrasound Navigation setup in Korea (2020)- Business Expansion for CMF, Spine Area, Co working with new distributor channel (2021)- First Intra OP system navigation for spine setup (2023)

-Support B2B ( Sales, Marketing & Support conferences), also Set B2C (Direct contact with Customers, find needs and analyze competitors), Directly offering Tech Service and Application to B2C and B2B, Engineering, Support planning & OP, Educating/Training (installation & repair) to Distributors• Responsibilities- Launch new products (registration, creating reimbursement) for Korea market- Built a strong relationship with customers (B2B based on B2C) - Identify competitor products- Give a presentation of company ( Marketing)- Application Training (SW and HW)- Find ways to improve sales ( set relationship)- Conduct workshops and exhibitions

Working for Brainlab (HK), Support Korea Market (2013)Support Korea distributor for improving Sales & Marketing.Support Application and Tech Service to B2C in APEC

Team Leader at APM dept. (Application & Project Management)Managing Training Center for engineer and application consultant from abroad (UK,APEC, Middle East)Support Distributor (Indirect Sales : Distributor management (Local & Abroad)) Support Customer (Direct Sales)Radiology PACS and Therapeutic PACS& IS, Set the Products at Korea Market (2011)Support Sales for Abroad Market (2012)First Radiotherapy PACS & IS system setup in Korea ( Aju University Hospital 2012)

Diagnostic Medical Radiation Techs (CR,DR,CT,MR,C-arm,US etc. Including Radiographic Image Interpretation

Radiographers (Diagnostic, Nuclear, and Therapeutics) at Several Big/Local Hospitals (2006)