Daniela Akemi Ikeda Email & Phone Number

São Paulo, Brasil

São Paulo, São Paulo, Brasil

Responsável pela área de Trade Marketing e gestão de Eventos próprios e de terceiros:- Alinhar as estratégias de marketing nos canais, utilizando as ferramentas do mix de marketing.- Garantir a execução de KPIs relacionados ao PDV.- Gestão das agências de promotores e de eventos.- Gestão de materiais de merchandising e espaços dedicados.- Patrocínio e.

São Paulo

Founder and responsible for managing a company that provides professional Pet Sitting services:- Responsible for the entire value chain of the brand, from strategy to execution;- Development of the business plan;- Performing analysis of the pet market, including exploratory, in loco and benchmarking research;- Building user experience through the use of.

São Paulo

Responsible for Trade Marketing in New Business, a division that encompassed the developing channels retail specialized in air-conditioning, home centers, small and medium retail (telesales), home décor retailers (presenteiros), construction companies and architects, Electrolux’s concept store and direct customer sales: - Focus on the Home Appliances sell.

Responsible for the Wal-Mart group account and other major accounts in the North and Central-West region of Brazil, promoting the sell out of the Home Electronics, the Home Appliances, the IT and the Air-Conditioning categories:- Aligning marketing strategies in the online and offline retail channel by using the marketing mix tools;- Managing and analyzing.

Responsible for the home décor retailer channel (presenteiros) development, which encompassed price policy studies, P&L, analysis and definition of a product mix, customization of logistics, POS actions, prospection of new retailers and negotiation with the current ones:- Developing and execution on a sales plan aligned with sales goals;- Responsible for.

Corporate customers and specialized bidding retailers:- Planning and following up on the Brastemp Credicard Credit Card Incentive Program, including media and promotional materials;- Developing and following up on sales plans aligned with the Company’s goals;- Responsible for meeting the volume, revenue and margin goals;- Acting as a point of contact.

Joinville, SC

Responsible for small and medium retailer accounts, focusing on building a relationship and on increasing revenue in the Southeast region:- Negotiating and introducing new products in the mix;- Identifying opportunities and execution of sales results.

- Developing communication plans and executing internal and external communication actions;- Organizing local and corporate events;- Contacting suppliers for promotional materials, gifts and events.

- Development of communication plans and execution of communication actionsinternal and external.- Organization of local and corporate events.- Contact with suppliers of promotional materials, gifts and events.- Marketing training for franchisees.

Specialization, Business And Management - Ceag

Graduation, Publicity And Advertising