Daniela Akemi Ikeda Email & Phone Number

São Paulo, Brasil

São Paulo, São Paulo, Brasil

Responsável pela área de Trade Marketing e gestão de Eventos próprios e de terceiros:- Alinhar as estratégias de marketing nos canais, utilizando as ferramentas do mix de marketing.- Garantir a execução de KPIs relacionados ao PDV.- Gestão das agências de promotores e de eventos.- Gestão de materiais de merchandising e espaços dedicados.- Patrocínio e campanhas para distribuidores e varejistas.- Planejar e executar o plano de lançamentos de produtos.- Planejamento do calendário promocional.- Planejamento e execução de estande próprio em feiras.- Coordenação de eventos próprios em conjunto com agências de eventos.

São Paulo

Founder and responsible for managing a company that provides professional Pet Sitting services:- Responsible for the entire value chain of the brand, from strategy to execution;- Development of the business plan;- Performing analysis of the pet market, including exploratory, in loco and benchmarking research;- Building user experience through the use of persona studies;- Prospecting new clients and maintaining the current clientele;- Managing customer experience to ensure service excellency from start to finish;- Financial management, including setting prices, preparing invoices and controlling both receivable and payable accounts;- Partner management, follow up on service execution, maintaining briefing alignment and providing feedback between client and partner;- Creating and managing the brand through an online and offline communications plan focused on growth;- Planning and executing the relationship marketing plan targeting direct and indirect clients;- Investment in social media;- Participation in events within the pet segment with a sales stand;- Partnership with other companies in the segment to spread awareness for the brand (veterinarian clinics, natural pet food companies, pet products and others).

São Paulo

Responsible for Trade Marketing in New Business, a division that encompassed the developing channels retail specialized in air-conditioning, home centers, small and medium retail (telesales), home décor retailers (presenteiros), construction companies and architects, Electrolux’s concept store and direct customer sales: - Focus on the Home Appliances sell out;- Aligning marketing strategy among channels, using the marketing mix tools;- Managing and analyzing market data in order to map out opportunities and threats (Sell in, Sell out, Distribution, GFK, Nielsen, Neogrid, Floor Share);- Planning and executing the launch plan for new products;- Planning the promotional calendar;- Planning and following up on Direct Sales channel events;- Supervising the promotional team;- Developing incentive and relationship campaigns for the sales teams;- Guaranteeing brand visibility in the POS display with exclusive spaces, merchandising materials and other specific actions aligned with the brand’s identity;- Working alongside Sales, Marketing and Product to ensure trade plan alignment.

Responsible for the Wal-Mart group account and other major accounts in the North and Central-West region of Brazil, promoting the sell out of the Home Electronics, the Home Appliances, the IT and the Air-Conditioning categories:- Aligning marketing strategies in the online and offline retail channel by using the marketing mix tools;- Managing and analyzing market data in order to indetify opportunities and threats (Sell in, Sell out, Distribution, GFK, Nielsen, Neogrid, Floor Share);- Planning and executing the launch plan for new products with retailers;- Planning the promotional calendar with retailers;- Planning and execution on regional and retailing events;- Developing incentive and relationship campaigns for the retailers’ sales teams;- Guaranteeing brand visibility in the POS display with exclusive spaces, merchandising materials and other specific actions aligned with the LG brand identity;- Working alongside Sales, Marketing, Product and POS to ensure trade plan alignment;- Managing the Cooperative Advertising budget, as well as the Trade budget;- Managing budget and ad space projects in stores throughout Brazil (Digital Spaces).

Responsible for the home décor retailer channel (presenteiros) development, which encompassed price policy studies, P&L, analysis and definition of a product mix, customization of logistics, POS actions, prospection of new retailers and negotiation with the current ones:- Developing and execution on a sales plan aligned with sales goals;- Responsible for meeting the volume, revenue and margin goals;- Acting as a point of contact between several of the retailer’s areas and Whirlpool (logistics, credit, payable accounts, trade marketing, category/product and others);- Developing the promotional calendar alongside retailers;- Developing and implementing merchandising materials.

Corporate customers and specialized bidding retailers:- Planning and following up on the Brastemp Credicard Credit Card Incentive Program, including media and promotional materials;- Developing and following up on sales plans aligned with the Company’s goals;- Responsible for meeting the volume, revenue and margin goals;- Acting as a point of contact between several of the client’s areas and the company;- For two consecutive years, awarded as one of Whirlpool’s four best Sales Supervisors.

Joinville, Sc

Responsible for small and medium retailer accounts, focusing on building a relationship and on increasing revenue in the Southeast region:- Negotiating and introducing new products in the mix;- Identifying opportunities and execution of sales results.

- Developing communication plans and executing internal and external communication actions;- Organizing local and corporate events;- Contacting suppliers for promotional materials, gifts and events.

- Development of communication plans and execution of communication actionsinternal and external.- Organization of local and corporate events.- Contact with suppliers of promotional materials, gifts and events.- Marketing training for franchisees.

Specialization, Business And Management - Ceag

Graduation, Publicity And Advertising