Daniela Andrade Email & Phone Number

Portland, OR, US

Santa Clara, California, US

• Currently serve as the Global Category Sales Leader for Intel's pivotal Microsoft relationship, overseeing a comprehensive mix of account development, GTM execution, and cross-functional collaboration efforts
• Maintain cutting-edge knowledge around numerous product categories, market ecosystems, and joint Microsoft/Intel product offerings—including Windows & Surface Devices, Windows Server, Edge Computing.
• Choreograph complex joint sales programs, pipeline management activities, go-to-market planning efforts, and field sales enablement initiatives with Microsoft's DPS, CSO, AFO organizations—including a new global.
• Collaborate with ISVs and SIs to drive revenue and new opportunity streams; additionally have led engagement with an OEM focused on driving MTR (Microsoft Teams Rooms) Sales on Wintel devices

Santa Clara, California, US

• Promoted to Global Segment Sales Lead for Telco, End-User Computing, and Channel—holding responsibility for driving market share growth, enabling new technologies, and exploring incremental revenue possibilities.
• Interfaced with VP/CxO-level leaders at VMware.
• Responsible for enabling new Intel Client technologies on VMware products to provide state-of-the-art chip-to-cloud management/security solutions;
• Built/maintained extremely positive relationships with both technical and business stakeholders throughout VMware, analyzing their emerging needs and providing customer advocacy feedback to help relevant Intel teams.
• Managed Marketing Development Fund (MDF) investments for Channel, leading the Amplify program—which was an incentive for the top 200 resellers to drive POCs (and associated pipeline generation and collateral creation.

Santa Clara, California, US

• Relocated to the U.S. to serve as Intel's HPC & AI Segment lead in the channel—driving YoY channel growth through sales programs, GTM activities, and the development/rollout of various sales incentives
• Served as Partner Program Manager for Intel Partner Alliance, performing a comprehensive mix of sales enablement and partner engagement functions to improve the sales success of 85 global OEMs who had integrated Intel.
• Played point role in introducing new technologies to HPC systems integrators and providing the education, training, collateral, and seed programs needed to position and market it successfully; representative offerings.
• Selected for special assignment focusing on addressing a rapid need for HPC technology by Microsoft Azure—managing the Azure HPC Account for 6 months; additionally took on stretch roles supporting a series of.

Santa Clara, California, US

Delivering sales revenue and expanding the partnership with HPC Azure Team (through training, software enablement, events and incentives)Helping Microsoft Azure to boost their HPC offerings with Intel technologies (processors and software)

Santa Clara, California, US

• Led Marketing Management for 4 divisions at Intel (Distribution, Integration, Business, IoT) and guided the creation and support of Intel's Value Added Reseller Program – enabling resellers in Latin America to sell key.
• Implemented a new sales campaign, readiness program, and set of incentives across a network of worldwide distributors and systems integrators, achieving significant growth in the client branded business
• Responsible for creating a consistent program for distributors to sell Intel branded products and implemented 10+ new account activities to address CPU sales and hit broad channel targets,
• Promoted various marketing activities to position the new family processor, Haswell, establishing Brazil as the fastest adopter of Haswell in the channel
• Responsible for coordinating the VAR Reseller program @ Intel, analyzing sales reports and influencing new form factor adoption such as tablets, 2:1, and AIO
• Selected to join Intel’s SMB LAR board, helping define and deploy compelling SMB market strategies

Redmond, Washington, US

• Recruited to drive retail channel growth for Microsoft in the LATAM region, managing 8 direct reports and 100+ vendor staff in executing campaigns to generate sales and store traffic
• Launched Xbox Kinect in Brazil, orchestrating retail activation in 800+ stores and leading the planning and execution of a complex mix of marketing elements that went well beyond the typical point-of-sale.

Seoul, KR

• Oversaw channel marketing strategy - including message development, event's development, promotions, marketing materials, and brand awareness

Blue Bell, Pennsylvania, US

• Managed go-to-market activities and industry events for Unisys main segments (Transportation, Retail, Manufacturing, Media and Infrastructure)
• Responsible for defining and supporting sports investments and sponsorships

Executive Education, Ai Applications For Growth

Executive Education, 5G Innovation

Executive Education, Creating Go-To-Market Growth Strategies, Distribution Channel Management

Master, Consumer Behavior - Marketing Studies

Post-Graduate Studies, International Relations

Bachelor, Marketing Administration